Journal of Business Ethics

, Volume 8, Issue 11, pp 831–840 | Cite as

Moral theory and defective tobacco advertising and warnings (the business ethics of Cipollone v. Liggett Group)

  • John F. Quinn
Sixth Annual Society Of Business Ethics Conference


Traditional moral theories help corporate decision-makers understand what position consumers, like Rose Cipollone, in Cipollone vs Liggett Group, will take against cigarette manufacturers who fail to warn of the dangers of smoking, conceal data about addiction and other dangers, from the public, as well as continue to neutralize the warnings on cigarettes by deceptive advertisements.


Economic Growth Business Ethic Moral Theory Position Consumer Tobacco Advertising 
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Copyright information

© Kluwer Academic Publishers 1989

Authors and Affiliations

  • John F. Quinn
    • 1
  1. 1.Departments of Philosophy and ManagementUniversity of DaytonDaytonUSA

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