Journal of Business Ethics

, Volume 8, Issue 5, pp 375–381 | Cite as

Differences in research ethics judgments between male and female marketing professionals

  • Ishmael P. Akaah


With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on the issue, this paper examines differences in research ethics judgments between male and female marketing professionals. The results indicate that female marketing professionals evince higher research ethics judgments than their male counterparts.


Economic Growth Marketing Research Ethic Research Evidence Male Counterpart 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publishers 1989

Authors and Affiliations

  • Ishmael P. Akaah
    • 1
  1. 1.Department of MarketingWayne State UniversityDetroitUSA

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