Sex Roles

, Volume 1, Issue 2, pp 121–133 | Cite as

Sex factors in children's observational learning of value judgments of toys

  • Barry J. Zimmerman
  • Richard Koussa
Research Articles


Preschool children observed the play of a male or female model with a nonpreferred toy. The model's play incorporated a masculine or feminine storylike sequence of actions or was random and unrelated to either sex role. It was found that children displayed greater adoption of the model's toy preferences when either storylike sequence was incorporated into the model's play. The masculine sequence had more impact than the Feminine one. A female model engaging in masculine play was more effective than a male engaging in feminine play in producing changes in toy preference. Girls were more affected by feminine play patterns than were boys. These results are discussed in terms of Mischel's (1968, 1971) hypothesis of situational determinants of behavior.


Social Psychology Preschool Child Female Model Observational Learning Great Adoption 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Publishing Corporation 1975

Authors and Affiliations

  • Barry J. Zimmerman
    • 1
  • Richard Koussa
    • 2
  1. 1.Program in Education, Graduate CenterCity University of New YorkNew York
  2. 2.The University of ArizonaUSA

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