Sex Roles

, Volume 17, Issue 3–4, pp 179–186 | Cite as

A content analysis of sexual themes in Playboy cartoons

  • Mala L. Matacin
  • Jerry M. Burger


Critics of pornography have argued that the way men and women are portrayed in these media create images that can result in harmful gender socialization. The cartoons from all 1985 issues of Playboy were coded for the presence or absence of four themes that have been identified by these critics. It was found that, when these themes appeared, women were more often the victim of sexual coercion, were more often depicted as sexually naive and childlike, and were more often shown with a more attractive body than were the men in the cartoons.


Social Psychology Content Analysis Sexual Coercion Gender Socialization Sexual Theme 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Publishing Corporation 1987

Authors and Affiliations

  • Mala L. Matacin
    • 1
  • Jerry M. Burger
    • 1
  1. 1.Department of PsychologySanta Clara UniversitySanta Clara

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