Sex Roles

, Volume 12, Issue 3–4, pp 353–361

What's in an author's name? Differential evaluations of performance as a function of author's name

  • Michele A. Paludi
  • Lisa A. Strayer
Article

Abstract

Three hundred college students (150 female, 150 male) were asked to evaluate an academic article in the field of politics, psychology of women, or education (judged masculine, feminine, and neutral, respectively) that was written by either a male, a female, or an author with a sexually ambiguous name. The results indicated that ratings of the articles were differentially perceived and evaluated according to the name of the author. An article written by a male was valued more positively than if the author was not male. Furthermore, subjects' bias against women was stronger when they believed that sexually neutral authors were female.

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Copyright information

© Plenum Publishing Corporation 1985

Authors and Affiliations

  • Michele A. Paludi
    • 1
  • Lisa A. Strayer
    • 1
  1. 1.Department of PsychologyKent State UniversityKent

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