What can the regression model of human judgment learn from multi-attribute decision theory?
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Zeleny's recent conjecture that multi-attribute decision theory may help to overcome the inadequacies of the linear regression model is incorrect. Recognition of the information processing advantages inherent in multiple -attribute decision situations combined with a requirement of transitivity itself implies linear objective functions. This follows from some recent developments by a psychologist and an economist in the analysis of individual and collective decision processes, developments which do not take as their starting point the paradigm of choice offered in utility theory.
KeywordsLinear Regression Objective Function Regression Model Information Processing Decision Process
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