Policy Sciences

, Volume 14, Issue 3, pp 279–292 | Cite as

Design in the decision-making process

  • Ernest R. Alexander


The design of alternative courses of action is an essential part of decision-making, but one which has been neglected in theory and practice. A pilot study of alternatives' design in organizations suggests that already in the design stage choice focuses on a few alternatives, highlighting the importance of design in affecting the quality of outcomes. Design may be search or creativity, or a blend of both. While search is probably a significant part of design, there may be a residue of basically irrational creativity. These observations suggest that design should be deliberately undertaken in decision- and policy-making, by intensifying search, developing and utilizing design methods, and providing organizational creativity-enhancing environments.


Pilot Study Economic Policy Significant Part Design Stage Stage Choice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Elsevier Scientific Publishing Company 1982

Authors and Affiliations

  • Ernest R. Alexander
    • 1
  1. 1.Department of Urban PlanningUniversity of Wisconsin-MilwaukeeMilwaukeeUSA

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