Abstract
Optimizing an airline’s fare structure has always been reliant on the expertise and market awareness of its Pricing professionals. Whether in the traditional airline world—with restrictions aiming to “fence” high-yield customer segments from the leisure ones, in the low-cost carrier competitive world with more simplified fare structures, or in the new world of dynamic offer generation and continuous pricing, how to establish the entry level price and all other prices, as well as the appropriate conditions associated to a price remains a challenge for any airline Pricing department. In this article we explore some of the common airline practices for determining fare levels and fare rules, as well as what the future holds for this field in the context of IATA New Distribution Capability, where offers will be generated dynamically, pricing could be continuous and traditional booking classes might not exist.
Similar content being viewed by others
References
Currie, C.S., and D. Simpson. 2009. Optimal pricing ladders for the sale of airline tickets. Journal of Revenue and Pricing Management 8 (1): 96–106.
Dunleavy, H., and D. Westermann. 2005. Future of airline revenue management. Journal of Revenue and Pricing Management 3 (4): 380–383.
Fiig, T., R. Le Guen, and M. Gauchet. 2018. Dynamic pricing of airline offers. Journal of Revenue and Pricing Management 17 (6): 381–393.
Hendon, D.W., and E.L. Williams. 1985. Winning the battle for your customer. Journal of Consumer Marketing 2: 65–75.
Oancea, O., and R. Horga. 2018. The new wave of airline revenue and pricing management: What next for the leisure customer? Journal of Revenue and Pricing Management 17 (3): 182–188.
Oancea O., and Toyoglu H. 2019. Quantum Pricing Success Story. Proceedings of the 2019 AGIFORS RM Study Group Meeting, Panama City.
Wittman, M.D., and P.P. Belobaba. 2019. Dynamic pricing mechanisms for the airline industry: A definitional framework. Journal of Revenue and Pricing Management 18 (2): 100–106.
Author information
Authors and Affiliations
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Oancea, O. Optimizing airline fare structures. J Revenue Pricing Manag 19, 230–233 (2020). https://doi.org/10.1057/s41272-020-00248-0
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1057/s41272-020-00248-0