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Overtourism: a revenue management perspective

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Journal of Revenue and Pricing Management Aims and scope

Abstract

This research note addresses the overtourism phenomenon from a revenue management perspective. The paper claims that overtourism is an indication of a revenue management failure, on both destination and corporate levels, because the demand surpasses the capacity of the destination. Overtourism provides destinations and tourist companies with opportunities to replace extensive growth (more tourists) with intensive growth (higher prices) in order to match demand and supply. Various pricing, non-pricing and combined revenue management techniques can be used utilised for this.

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Authors and Affiliations

  1. Event and Tourism Management Studies, University of Winchester, Winchester, UK

    Hugues Seraphin

  2. Tourism Economics and Vice Rector, Varna University of Management, Varna, Bulgaria

    Stanislav Ivanov

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  1. Hugues Seraphin
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  2. Stanislav Ivanov
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Correspondence to Hugues Seraphin.

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Seraphin, H., Ivanov, S. Overtourism: a revenue management perspective. J Revenue Pricing Manag 19, 146–150 (2020). https://doi.org/10.1057/s41272-020-00241-7

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