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The Role of Culture in Online Behaviour

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Applied Cyberpsychology

Abstract

When reading the title of this chapter, the question that springs to mind is why think about the role of culture in the applied aspects of online behaviour? In order to answer this question, take a look around you. What do you see? You may be in your own living room, in an office, on a train or a bus. Take a moment to think about these surroundings and other locations in which you live your life. This is the society and culture within which you currently exist. These surroundings and the people in them influence and are impacted upon by the ways in which you carry out your life, both online and offline. Prior to delving into this further, culture will be defined for the purposes of this chapter.

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Authors
  1. Alison Attrill
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Editors and Affiliations

  1. University of Wolverhampton, UK

    Alison Attrill (Senior Lecturer) & Chris Fullwood (Reader in Cyberpsychology) (Senior Lecturer) &  (Reader in Cyberpsychology)

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© 2016 Alison Attrill

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Attrill, A. (2016). The Role of Culture in Online Behaviour. In: Attrill, A., Fullwood, C. (eds) Applied Cyberpsychology. Palgrave Macmillan, London. https://doi.org/10.1057/9781137517036_3

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