Abstract
The drive to persuade and to sell is part of what makes us human. We are, if nothing else, a social and a political species. From early childhood, we seek to persuade and to influence the situations and people around us. If you’ve ever seen a child working though sixteen reasons why it’s not yet time to go home from the playground, you know exactly what I mean. Ever since we’ve had something to sell, trade, or barter, we’ve been trying to persuade someone else to buy it.
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© 2015 David Forbes
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Forbes, D. (2015). Marketing to Motivation. In: The Science of Why. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137502049_2
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DOI: https://doi.org/10.1057/9781137502049_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-69937-7
Online ISBN: 978-1-137-50204-9
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