The 4R Model of Leadership

Abstract

The New Normal has arrived, exposing the Old Normal leadership narrative and its supporting myths as inadequate. The Old Normal narrative must be replaced with a New Normal leadership narrative supported by a fresh set of images and vocabulary better suited to address the conceptual, moral, and emotional challenges of the twenty-first century. This calls for a shift in emphasis from Old Normal “best practices” that draw on an elite Leader’s charisma and technical–managerial competence to New Normal “next practices” grounded in virtue-based collaboration. The 4R model provides the conceptual framework to support this shift.