Abstract
Medtronic is a wonderful illustration of the effective use of motivation as a strategy of influence. This multinational company is headquartered in Minneapolis and develops medical devices. By working closely with healthcare professionals around the world, Medtronic creates therapies to help make it possible for millions of people to resume everyday activities, return to work, and live better and longer lives. As a global leader in medical technology, Medtronic serves patients, and partners with medical professionals in 120 countries.
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© 2015 Tim Baker
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Baker, T. (2015). The Mindful Motivator. In: The New Influencing Toolkit. Palgrave Macmillan, London. https://doi.org/10.1057/9781137470164_12
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DOI: https://doi.org/10.1057/9781137470164_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50060-4
Online ISBN: 978-1-137-47016-4
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