Abstract
Online marketing has become a necessity in today’s competitive environments, especially amid the chaos of the cumulative financial crises of the past decade. The phrase “Innovate or die’’ comes into play in the everyday strategies of companies across almost all industries. Even the more traditional industries are urged to embrace the Internet as a marketing platform.
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© 2014 Giampaolo Viglia
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Viglia, G. (2014). Conclusions. In: Pricing, Online Marketing Behavior, and Analytics. Palgrave Pivot, New York. https://doi.org/10.1057/9781137413260_8
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DOI: https://doi.org/10.1057/9781137413260_8
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-48988-6
Online ISBN: 978-1-137-41326-0
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