Abstract
This chapter explores the historical evolution of public relations (PR) in Mexico by taking a journey that begins with the foundation of the first PR agency in Mexico in 1945 to the present day. It also considers the factors that influenced the development of the scientific and professional disciplines involved in the practice. Particular emphasis is on six factors: (1) the transition from a skilled occupation to modern profession; (2) the evolution of PR departments and agencies; (3) partnerships between national and international agencies; (4) consolidation of specialists in the field and the creation of professional associations; (5) professionalization of the practice through academic training; and (6) government PR. The chapter demonstrates the scope and value of PR in Mexico and its contribution to the practice in Latin America.
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© 2014 Jorge Alberto Hidalgo Toledo and Carlos Bonilla Gutiérrez
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Toledo, J.A.H., Gutiérrez, C.B. (2014). Mexico. In: Watson, T. (eds) Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404329_7
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DOI: https://doi.org/10.1057/9781137404329_7
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