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The Caribbean

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Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices

Abstract

The development of public relations (PR) has taken similar paths in Barbados, Jamaica and Trinidad & Tobago, with origins in the colonial period, before adopting more professional practices with the entry of international companies and growth of the public and private sectors. In the early years, the focus was on information and community relations. As the business environment has become more competitive, the emphasis has shifted to media and publicity, with limited emphasis on strategic public relations practice.

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Author information

Authors and Affiliations

  1. Recruitment & Communications, University of the West Indies (UWI), Mona Campus, Jamaica

    Carroll Edwards PhD (Director of Marketing)

Authors
  1. Carroll Edwards PhD
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Editor information

Editors and Affiliations

  1. The Media School, Bournemouth University, UK

    Tom Watson (Professor of Public Relations) (Professor of Public Relations)

Copyright information

© 2014 Carroll Edwards

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Edwards, C. (2014). The Caribbean. In: Watson, T. (eds) Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404329_4

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