Abstract
The commonality of political, social and economic systems in the nations of Eastern Europe until 1989 implies that there were shared or very similar experiences in the national development of public relations (PR). The breakdown of the Soviet bloc was followed in many nations by introduction of Western-style (or modern) PR practices. However, this book demonstrates different phenomena and interpretations as to when PR commenced or became identified as a defined practice. Some nations identify the arrival of PR as 1989 to 1991, whereas others tell of PR and PR-like practices for centuries and decades before, including the post-World War II era of communist or socialist management.
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Reference
Ławniczak, R., Rydzak, W., and Trçbecki, J.(2003) ‘Public Relations in an Economy in Transition and Society in Transition: The Case of Poland’, in K. Sriramesh and D. Verčič (eds) Global Public Relations Handbook (Mahwah, NJ: Lawrence Erlbaum Associates).
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© 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Watson, T. (2014). Introduction. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_1
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DOI: https://doi.org/10.1057/9781137404268_1
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-48726-4
Online ISBN: 978-1-137-40426-8
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