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Abstract

Not much has changed from when the Beatles sang 50 years ago: “Money (That’s What I Want)” (Bradford & Gordon, 1963). In a capitalist system, as found in many countries around the world today, money often still makes the world go round (Shiller, 2005). Ready access to money, more formally known as capital, is the essential lifeblood of any business, whether that organization is a multinational corporation, a young start-up company, a nongovernmental organization, or even a university.

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© 2014 Matthew W. Ragas and Ron Culp

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Ragas, M.W., Culp, R. (2014). Finance and the Stock Market. In: Business Essentials for Strategic Communicators. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137385338_3

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