Abstract
In The Campus Green, Brittingham and Pezzullo offered suggestions for advancement research, based on their literature review. They included the following areas:
-
Consistency of college mission
-
Spending and effectiveness of fundraising
-
Roles of governance and trustees
-
Attitudes of alumni
-
Evaluation
-
Segmented markets
-
Broader questions/methodology (Brittingham and Pezzullo 1990, 87–91)
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
Copyright information
© 2014 Eve Proper and Timothy C. Caboni
About this chapter
Cite this chapter
Proper, E., Caboni, T.C. (2014). The Campus Green Update. In: Institutional Advancement. Philanthropy and Education. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137374288_6
Download citation
DOI: https://doi.org/10.1057/9781137374288_6
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-47870-5
Online ISBN: 978-1-137-37428-8
eBook Packages: Palgrave Education CollectionEducation (R0)