Abstract
The best ways to enter an international market and develop a company’s presence abroad are fundamental strategic decisions that firms choose, or should choose, after careful consideration of the company’s objectives and resources. Internationalization strategies have a long-term horizon and firms have to identify a methodology that weighs the trade-offs between different possible alternatives in order to maximize efficiency in the long term (Anderson and Gatignon, 1986) and the firm’s value. These assessments should be complemented by additional, more in-depth investigations into the environmental and industry costs and risks.
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Morresi, O., Pezzi, A. (2014). Cross-border M&As: Theory and Strategic Process. In: Cross-border Mergers and Acquisitions. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137357625_2
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