Abstract
Since the late 1990s, South Korean popular culture has gradually become visible in neighboring countries in East Asia. Steadily, its popularity has reached beyond its regional boundaries and its influence has extended to countries in the Middle East, Africa, Russia, Europe, and the United States, beyond ethnic Asian communities. The genres of pop culture themselves have become increasingly diversified, from television shows and films to pop music (K-pop), variety shows, celebrities, fashion, cosmetics, and electronics, along with various Korean consumer goods.1 The extensive range of this so-called Korean Wave, Hallyu in Korean, might have started with films and television shows, but today it seems to comprise anything Korean.
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© 2014 Yasue Kuwahara
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Chae, Y.E. (2014). Winter Sonata and Yonsama, Ideal Love, and Masculinity: Nostalgic Desire and Colonial Memory. In: Kuwahara, Y. (eds) The Korean Wave. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137350282_10
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DOI: https://doi.org/10.1057/9781137350282_10
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-46832-4
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