Abstract
This chapter will focus on the role of the European External Action Service (EEAS) and public diplomacy (PD). The rationale for this particular focus lies in the confluence of the institutional changes within the European Union (EU) following the entry into force of the Lisbon Treaty on December 1, 2009, which has placed the EEAS as a core facilitator at the heart of the EU’s external relations. The latent potential in the EEAS to instill more coherence, effectiveness, and visibility in the external actions of the EU may well have positive side-effects for PD.
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Notes
On the origins of this term, see Robert Putnam, “Diplomacy and Domestic Politics: The Logic of Two-level Games,” International Organization 42, no.3 (Summer 1999): 427–60.
European Commission, A Glance at EU Public Diplomacy at Work, The EU’s 50th Anniversary Celebrations around the World (Luxembourg: Office for Official Publications of the European Communities, 2007), 12.
On the EU’s actorness, see Charlotte Bretherton and John Vogler, The European Union as a Global Actor (London: Routledge, 1999), 223–48.
See Philip Fiske de Gouveia with Hester Plumridge, European Infopolitik: Developing EU Public Diplomacy Strategy (London: The Foreign Policy Centre, November 2005);Steffen Bay Rasmussen, “Discourse Analysis of EU Public Diplomacy Messages and Practices,” Discussions Papers in Diplomacy, (Den Haag: The Netherlands Institute for International Relations, “Clingendael,” July 2009); Mai’a K. Davis Cross, EU Foreign Policy and the Challenge of Public Diplomacy, November 2010, at http://stockholm.sgir.eu/uploads/Mai’a%20Cross%20EU%20PubD%20paper.pdf
M. Brüter, “Diplomacy Without a State: The External Delegations of the European Commission,” Journal of European Public Policy 6, no. 2 (1999): 199–200.
Dov Lynch, “Communicating Europe to the world: what public diplomacy for the EU?” EPC Working Paper no. 21 (November 2005): 31.
Nick Witney and Anthony Dworkin, A Power Audit of EU-North Africa Relations, (European Council on Foreign Relations, September 2012), 5.
Marietje Schaake (rapporteur), Draft Report on the cultural dimensions of the EU’s external action, Committee on Culture and Education (2010/2161), November 29, 2010, 5.
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© 2013 Mai’a K. Davis Cross and Jan Melissen
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Duke, S. (2013). The European External Action Service and Public Diplomacy. In: Cross, M.K.D., Melissen, J. (eds) European Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137315144_6
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DOI: https://doi.org/10.1057/9781137315144_6
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