Abstract
THE HISTORY OF MUSIC AND brands is best described as a palimpsest. The relationships have been written and rewritten many times but the roots are still visible and still inform the present.
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© 2013 Daniel Jackson,Richard Jankovich and Eric Sheinkop
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Jackson, D.M., Jankovich, R., Sheinkop, E., Marcus, D. (2013). The History of Music and Brand Relationships. In: Hit Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271488_2
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DOI: https://doi.org/10.1057/9781137271488_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44459-5
Online ISBN: 978-1-137-27148-8
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