Abstract
Technology has broken down the invisible constructs that we have spent centuries building—the “walls” of our business no longer exist, and the people within the business, our employees, are also our consumers, and other businesses consumers, and they are talking to each other. Right now. Sharing information, insights and opinions through social platforms. The “network” is the population.
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© 2013 Jed Hallam
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Hallam, J. (2013). Embracing Convergence. In: The Social Media Manifesto. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271426_3
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DOI: https://doi.org/10.1057/9781137271426_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44457-1
Online ISBN: 978-1-137-27142-6
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