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Human Resources

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The Social Media Manifesto
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Abstract

As your business starts to implement certain principles to become a social business, one aspect which is key to making the transition is human resources. Understanding how your employees behave, both internally and externally, is absolutely paramount to being able to build a stronger workforce that has a much deeper relationship with your business, building loyalty, promoting knowledge sharing, and increasing internal understanding of what the business stands for—ultimately, this should improve morale, employee retention, and your employee’s ability to sell your business to prospective customers much more effectively.

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© 2013 Jed Hallam

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Hallam, J. (2013). Human Resources. In: The Social Media Manifesto. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271426_12

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