Skip to main content

Inadvertent Citizens: Corporate Citizenship and Moral Actorhood

  • Chapter
The Political Role of Corporate Citizens

Part of the book series: Palgrave Studies in Citizenship Transitions series ((PASC))

Abstract

The notion of citizenship is bound up with expectations about behaviour in public. In contrast to the ‘bourgeois’ focus on the private and economic realm, the ‘citoyen’ plays his social role in the public sphere. Citizenship refers to the conditions of membership in a political community and thus concerns publicly relevant and observable aspects of behaviour. Whether organizations — and business firms in particular — may be considered as ‘citizens’, depends on what aspects of their public role are highlighted.1 On the one hand, most organizations cannot help but act in public and are therefore confronted with the expectations of various groups affected by their decision-making: ‘Organizations in modern societies are public not only in the sense that their structures, processes and ideologies are open to observation, but also in their ultimate dependence on public acceptance, i.e. positioning themselves in relation to the perceptions and policies of society at large’, summarizes Brunsson (1989: 216). On the other hand, liberals such as Milton Friedman (1970) argue that business decisions are essentially ‘private’ decisions made by or on behalf of the owners of a company. Yet those two perspectives can be easily reconciled: just as the individual is both a ‘bourgeois’ and a citoyen (depending on whether economic or political roles are concerned), organizational role-sets, too, include both private and public dimensions.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Basu, K. and P. Palazzo (2008) ‘Corporate Social Responsibility: A Process Model of Sensemaking’, Academy of Management Review, 33, 1: 122–136.

    Article  Google Scholar 

  • Beck, U. (1995) ‘Judo-Politik’, Die Tageszeitung, 1 July, 13–14.

    Google Scholar 

  • Blum, A. F. and P. McHugh (1971) ‘The Social Ascription of Motives’, American Sociological Review, 36, 1: 98–109.

    Article  Google Scholar 

  • Bob, C. (2005) The Marketing of Rebellion: Insurgents, Media and International Activism, Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Boli, J. (1999) ‘Conclusion: World Authority Structures and Legitimations’, in J. Boli and G. M. Thomas (eds) Constructing World Culture: International Nongovernmental Organizations since 1875, Stanford, CA: Stanford University Press, pp. 267–300.

    Google Scholar 

  • Boli, J. and G. M. Thomas (1999) ‘INGOs and the Organization of World Culture’, in J. Boli and G. M. Thomas (eds) Constructing World Culture: International Nongovernmental Organizations since 1875, Stanford, CA: Stanford University Press, pp. 13–49.

    Google Scholar 

  • BPEO (1994) Brent Spar — Best Practicable Environmental Option Assessment (Rudall Blanchard), London: Shell UK (http://www.shellexpro.brentspar.com).

    Google Scholar 

  • Brunsson, N. (1989) The Organization of Hypocrisy. Talk, Decisions and Actions in Organizations, Chichester: John Wiley & Sons.

    Google Scholar 

  • Brunsson, N. (1993) ‘Ideas and Actions: Justification and Hypocrisy as Alternatives to Control’, Accounting, Organizations and Society, 18, 489–506.

    Article  Google Scholar 

  • Brunsson, N. and J. P. Olsen (1993) The Reforming Organization, London/New York: Routledge.

    Google Scholar 

  • Carroll, A. B. (1991) ‘The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders’, Business Horizons, 34, 4: 39–48.

    Article  Google Scholar 

  • Crane, A., D. Matten and J. Moon (2008) Corporations and Citizenship, Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • den Hond, F. and F. G. A. de Bakker (2007) ‘Ideologically Motivated Activism: How Activist Groups Influence Corporate Social Change’, Academy of Management Review, 32, 3: 901–924.

    Article  Google Scholar 

  • Dewey, J. (1926) ‘The Historic Background of Corporate Legal Personality’, Yale Law Journal, 35, 6: 655–673.

    Article  Google Scholar 

  • Dyllick, T. (1989) Management der Umweltbeziehungen. Öffentliche Auseinandersetzungen als Herausforderung, Wiesbaden: Gabler.

    Google Scholar 

  • Friedman, M. (1970) ‘The Social Responsibility of Business Is to Increase Its Profits’, New York Times Magazine, 13 September 1970, 32–33 and 122, 124, 126.

    Google Scholar 

  • Garsten, C. (2003) ‘The Cosmopolitan Organization — An Essay on Corporate Accountability’, Global Networks, 3, 3: 355–370.

    Article  Google Scholar 

  • Gerencser, S. (2005) ‘The Corporate Person and Democratic Politics’, Political Research Quarterly, 58, 4, 625–635.

    Article  Google Scholar 

  • Goffman, E. (1990 [1956]) The Presentation of Self in Everyday Life, London: Penguin.

    Google Scholar 

  • Goodpaster, K. E. (1983) ‘The Concept of Corporate Responsibility’, in T. Regan (ed.) Just Business. New Introductory Essays in Business Ethics, Philadelphia: Temple University Press, pp. 292–323.

    Google Scholar 

  • Grolin, J. (1998) ‘Corporate Legitimacy in Risk Society: The Case of Brent Spar’, Business Strategy and the Environment, 7, 4: 213–222.

    Article  Google Scholar 

  • Hansen, A. (2000) ‘Claims-Making and Framing in British Newspaper Coverage of the “Brent Spar” Controversy’, in S. Allan, B. Adam and C. Carter (eds) Environmental Risks and the Media, London/New York: Routledge, pp. 55–72.

    Google Scholar 

  • Hecker, S. (1997) Kommunikation in ökologischen Unternehmenskrisen, Wiesbaden: Deutscher Universitätsverlag.

    Book  Google Scholar 

  • Hertel, S. (2006) Unexpected Power: Conflict and Change among Transnational Activists, Ithaca, NY: Cornell University Press.

    Google Scholar 

  • Holzer, B. (2001) ‘Transnational Protest and the Corporate Planet — The Case of Mitsubishi Corporation vs. the Rainforest Action Network’, Asian Journal of Social Science, 29, 1: 73–86.

    Article  Google Scholar 

  • Holzer, B. (2008a) ‘From Accounts to Accountability: The Corporate Response to Public Criticism and Social Movement Activism’, in M. Boström and C. Garsten (eds) Organizing Transnational Accountability, Cheltenham: Edward Elgar, pp. 80–97.

    Google Scholar 

  • Holzer, B. (2008b) ‘Turning Stakeseekers into Stakeholders: A Political Coalition Perspective on the Politics of Stakeholder Influence’, Business & Society, 47, 1: 50–67.

    Article  Google Scholar 

  • Holzer, B. (2010) Moralizing the Corporation: Transnational Activism and Corporate Accountability, Cheltenham: Edward Elgar.

    Book  Google Scholar 

  • Jordan, G. (2001) Shell, Greenpeace and the Brent Spar, Houndmills/New York: Palgrave.

    Book  Google Scholar 

  • Keck, M. E. and K. Sikkink (1998) ‘Transnational Advocacy Networks in International Politics: Introduction’, in M. E. Keck and K. Sikkink (eds) Activists Beyond Borders: Advocacy Networks in International Politics, Ithaca, NY: Cornell University Press, pp. 1–36.

    Google Scholar 

  • Lenox, M. J. and C. E. Eesley (2009) ‘Private Environmental Activism and the Selection and Response of Firm Targets’, Journal of Economics & Management Strategy, 18, 1: 45–73.

    Article  Google Scholar 

  • Lippmann, W. (1922) Public Opinion, London: George Allen & Unwin.

    Google Scholar 

  • Livesey, S. M. (2001) ‘Eco-Identity as Discursive Struggle: Royal Dutch/Shell, Brent Spar, and Nigeria’, Journal of Business Communication, 38, 1: 58–91.

    Article  Google Scholar 

  • Luhmann, N. (1968) Zweckbegriff und Systemrationalität. Über die Funktion von Zwecken in sozialen Systemen, Tübingen: J.C.B. Mohr (Paul Siebeck).

    Google Scholar 

  • Meyer, J. W. (1994) ‘Rationalized Environments’, in W. R. Scott and J.W. Meyer (eds) Institutional Environments and Organizations: Structural Complexity and Individualism, Thousand Oaks, CA: Sage, pp. 28–54.

    Google Scholar 

  • Meyer, J. W. (1996) ‘Otherhood: The Promulgation and Transmission of Ideas in the Modern Organizational Environment’, in B. Czarniawska and G. Sevón (eds) Translating Organizational Change, Berlin/New York: de Gruyter, pp. 241–252.

    Google Scholar 

  • Meyer, J. W. (2000) ‘Globalization: Sources and Effects on National States and Societies’, International Sociology, 15, 2: 233–248.

    Article  Google Scholar 

  • Meyer, J. W., J. Boli, G. M. Thomas and F. O. Ramirez (1997) ‘World Society and the Nation-State’, American Journal of Sociology, 103, 1: 144–181.

    Article  Google Scholar 

  • Meyer, J. W. and R. L. Jepperson (2000) ‘The “Actors” of Modern Society: The Cultural Construction of Social Agency’, Sociological Theory, 18, 1: 100–120.

    Article  Google Scholar 

  • Micheletti, M. (2003) Political Virtue and Shopping. Individuals, Consumerism, and Collective Action, New York: Palgrave Macmillan.

    Book  Google Scholar 

  • Mintzberg, H. (1983) Power In and Around Organizations, Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Mörth, U. (ed.) (2004) Soft Law in Governance and Regulation: An Interdisciplinary Analysis, Cheltenham: Edward Elgar.

    Google Scholar 

  • Neale, A. (1997) ‘Organisational Learning in Contested Environments: Lessons from Brent Spar’, Business Strategy and the Environment, 6, 93–103.

    Article  Google Scholar 

  • Schepers, D. H. (2006) ‘The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations’, Business & Society, 45, 3: 282–299.

    Article  Google Scholar 

  • Scherer, A. G. and G. Palazzo (2007) ‘Toward a Political Conception of Corporate Responsibility: Business and Society Seen from a Habermasian Perspective’, Academy of Management Review, 32, 4: 1096–1120.

    Article  Google Scholar 

  • Scherer, A. G. and G. Palazzo (2011) ‘The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and Its Implications for the Firm, Governance, and Democracy’, Journal of Management Studies, 48, 4: 899–931.

    Article  Google Scholar 

  • Scherler, P. (1996) Kommunikation mit externen Anspruchsgruppen als Erfolgsfaktor im Krisenmanagement eines Konzerns. Erfahrungen aus dem Fall Brent Spar (Greenpeace vs. Shell), Basel/Frankfurt: Helbing & Lichtenhahn.

    Google Scholar 

  • Scott, M. B. and S. M. Lyman (1968) ‘Accounts’, American Sociological Review, 33, 1: 46–62.

    Article  Google Scholar 

  • Sethi, S. P. and J. E. Post (1979) ‘Public Consequences of Private Action: The Marketing of Infant Formula in Less Developed Countries’, California Management Review, 21, 4: 35–48.

    Article  Google Scholar 

  • Shell, U. K. (1995) ‘Press Release: Shell Refutes Greenpeace Allegations (17 June 1995)’, http://www.shellexpro.brentspar.com.

  • Spar, D. L. and L. T. La Mure (2003) ‘The Power of Activism: Assessing the Impact of NGOs on Global Business’, California Management Review, 45, 3: 78–101.

    Article  Google Scholar 

  • Stolle, D, M. Hooghe and M. Micheletti (2005) ‘Politics in the Supermarket: Political Consumerism as a Form of Political Participation’, International Political Science Review, 26, 3:245–269.

    Article  Google Scholar 

  • Thomas, W. I. and D. S. Thomas (1928) The Child in America. Behavior Problems and Programs, New York: Alfred A. Knopf.

    Google Scholar 

  • Tsoukas, H. (1999) ‘David and Goliath in the Risk Society: Making Sense of the Conflict between Shell and Greenpeace in the North Sea’, Organization, 6, 3: 499–528.

    Article  Google Scholar 

  • Visser, W. (2011) The Age of Responsibility: CSR 2.0 and the New DNA of Business, Chichester: John Wiley & Sons.

    Google Scholar 

  • Vogel, D. (1975) ‘The Corporation as Government: Challenges & Dilemmas’, Polity, 8, 1: 5–37.

    Article  Google Scholar 

  • Vogel, D. (1978) Lobbying the Corporation: Citizen Challenges to Business Authority, New York: Basic Books.

    Google Scholar 

  • Vorfelder, J. (1995) Brent Spar oder die Zukunft der Meere, München: Beck.

    Google Scholar 

  • Watts, P. (1998) ‘The International Petroleum Industry: Economic Actor or Social Activist?’ in J. V. Mitchell (ed.) Companies in a World of Conflict: NGOs, Sanctions and Corporate Responsibility, London: Royal Institute of International Affairs/ Earthscan, pp. 23–31.

    Google Scholar 

  • Wätzold, F. (1996) ‘When Environmentalists Have Power: The Case of the Brent Spar’, in H. Madsen and J. P. Ulhoi (eds) Industry and the Environment. Practical Applications of Environmental Management Approaches in Business, Gylling: Naryana Press, pp. 327–338.

    Google Scholar 

  • Werron, T. and B. Holzer (2009) ‘Public Otherhood’. World Society, Theorization and Global Systems Dynamics (Working Paper 02/2009), Bielefeld: Institut für Weltgesellschaft, http://www.uni-bielefeld.de/soz/iw/publikationen/workingpaper_gk/WP-2009–02_Werron-Holzer_Public-Otherhood.pdf.

    Google Scholar 

  • Willetts, P. (1998) ‘Political Globalization and the Impact of NGOs Upon Transnational Companies’, in J. V. Mitchell (ed.), Companies in a World of Conflict: NGOs, Sanctions and Corporate Responsibility, London: Royal Institute of International Affairs/Earthscan, pp. 195–226.

    Google Scholar 

  • Yearley, S. and J. Forrester (2000) ‘Shell, a Sure Target for Global Environmental Campaigning?’ in R. Cohen and S. M. Rai (eds), Global Social Movements, London: Athlone Press, pp. 134–145.

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2013 Boris Holzer

About this chapter

Cite this chapter

Holzer, B. (2013). Inadvertent Citizens: Corporate Citizenship and Moral Actorhood. In: Helgesson, K.S., Mörth, U. (eds) The Political Role of Corporate Citizens. Palgrave Studies in Citizenship Transitions series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137026828_4

Download citation

Publish with us

Policies and ethics