Abstract
This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.
This chapter was originally published in The New Palgrave Dictionary of Economics, Online edition, 2013. Edited by Palgrave Macmillan
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Varian, H.R. (2013). Google. In: The New Palgrave Dictionary of Economics. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95121-5_2857-1
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DOI: https://doi.org/10.1057/978-1-349-95121-5_2857-1
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Publisher Name: Palgrave Macmillan, London
Online ISBN: 978-1-349-95121-5
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