Abstract
A ‘transnational strategy’ refers to the idea that companies can improve their competitiveness by designing a strategy that optimizes the interactions between national subsidiaries (making it a ‘trans’ national network). Bartlett and Goshal (Bartlett, C. A. and Goshal, S. Managing across borders: The transnational solution. Boston: Harvard Business School Press, 1989) proposed such an organization as ‘the transnational solution’ to the age-old problem of managing across borders: the issue of how an international company can improve the trade-off between the pursuit of global efficiency and responsiveness to differences between national markets. The ideal of a transnational strategy has, however, proven difficult to achieve in practice.
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Williamson, P. (2016). Transnational Strategy. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_754-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_754-1
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