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Globalization, Ideology, and Sport

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Abstract

In this chapter, the authors outline prevailing understandings of globalization as it relates to a variety of ideological configurations that structure sport in the contemporary moment. Specifically, they explore the role that sport has played in the formation of the modern state, through an examination of (a) the extent to which sport has served as an ideological apparatus for advancing dominant politics, economics, and cultures of the modern nation across varying contexts; and (b) the ways in which ideologies have influenced or given shape to nation-specific sporting identities, practices, and governance systems. By presenting case study examples of the modern mega-event (e.g., Olympic Games, FIFA World Cup) and contemporary global celebrity (e.g., Roger Federer; Li Na), the authors specifically highlight the impact of neoliberal ideology and corporate sport on the promotion and consumption of ideology.

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Author information

Authors and Affiliations

  1. Florida State University, Tallahassee, FL, USA

    Michael D. Giardina & Joshua I. Newman

  2. Arizona State University, Tempe, AZ, USA

    Tarlan Chahardovali

Authors
  1. Michael D. Giardina
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  2. Tarlan Chahardovali
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  3. Joshua I. Newman
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Correspondence to Michael D. Giardina .

Editor information

Editors and Affiliations

  1. Loughborough University, Loughborough, UK

    Joseph Maguire

  2. Ulster University, Jordanstown, UK

    Katie Liston

  3. University of Otago, Dunedin, New Zealand

    Mark Falcous

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© 2021 The Author(s), under exclusive license to Springer Nature Limited

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Giardina, M.D., Chahardovali, T., Newman, J.I. (2021). Globalization, Ideology, and Sport. In: Maguire, J., Liston, K., Falcous, M. (eds) The Palgrave Handbook of Globalization and Sport . Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-56854-0_9

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  • DOI: https://doi.org/10.1057/978-1-137-56854-0_9

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  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-137-56853-3

  • Online ISBN: 978-1-137-56854-0

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