Abstract
The vintage strategies which were created over 100 years ago continue to be successfully implemented in business today. Birchbox is an example of an entire company founded on the vintage category of samples, trials, and coupons. Cinnabon implemented an effective unique promotion similar to the scented sample trade cards used by Hoyt’s. Amazon, Tide, Snickers, M&M’s, Netflix, Walmart, Iams, and Dollar Shave Club are adapting to the market environment they find themselves having to deal with.
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Williams, R.L., Williams, H.A. (2017). Vintage Marketing Differentiation Applied Today. In: Vintage Marketing Differentiation. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-38721-9_8
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DOI: https://doi.org/10.1057/978-1-137-38721-9_8
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Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-39431-6
Online ISBN: 978-1-137-38721-9
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