Abstract
The balanced scorecard, originally designed as a measurement system, has evolved into a comprehensive process to manage the execution of an organization’s strategy. The framework uses measures to translate the strategic objectives into targets and initiatives while the management system creates focus, alignment and leadership. It is estimated that 70% of organizations use the balanced scorecard approach to management.
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Norton, D.P., Kaplan, R.S. (2018). Balanced Scorecard. In: Augier, M., Teece, D.J. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-00772-8_683
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DOI: https://doi.org/10.1057/978-1-137-00772-8_683
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Publisher Name: Palgrave Macmillan, London
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