Abstract
A basic premise in the field of business strategy is that close competitors will have different strategies and different levels of success. Yet economic logic suggests that success will attract competitors and imitation; competition should weed out weak performers and competitors should converge on a best way of doing things. Since the 1970s, strategy scholars have reported on within-industry heterogeneity. They described how mobility barriers allowed strategic groups to exist and how isolating mechanisms allowed individual firms unique competitive positions. Since then it has been shown that, despite competition and imitation, close competitors have different strategies, resources, capabilities and preferences, leading to varying levels of economic performance.
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Hoopes, D.G. (2018). Heterogeneity and Performance. In: Augier, M., Teece, D.J. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-00772-8_419
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DOI: https://doi.org/10.1057/978-1-137-00772-8_419
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