Abstract
Negotiation is a pervasive feature of social exchange. Bargaining theory and its related models examine a problem in which rational individuals who pursue their own interests must reach an agreement to divide the gains from their cooperation. This article builds on two pillars of bargaining literature: Nash’s (1950) axiomatic solution and Rubinstein’s (1982) bargaining game with alternating offers. It also comments briefly on recent applications of bargaining and Cooperative and Non-cooperative Game Theory to strategy.
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Panico, C. (2018). Bargaining Models. In: Augier, M., Teece, D.J. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-00772-8_402
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DOI: https://doi.org/10.1057/978-1-137-00772-8_402
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Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-53721-7
Online ISBN: 978-1-137-00772-8
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