Abstract
The historical development of the concept of strategy and its role in organizational evolution approached through normative (prescriptive) and positive (descriptive) research lenses is briefly discussed, highlighting the contributions made by scholars rooted in different social science disciplines. A high-level integrative framework – the strategy diamond – is presented. This combines the positional and resource-based approaches to strategy as well as the formulation and implementation aspects of strategy, and proposes that a company’s internal selection environment – reflected in its strategic leadership culture – is key in securing alignment and realignment in the face of a highly dynamic external selection environment.
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Burgelman, R.A. (2018). Concept of Strategy and Organizational Evolution. In: Augier, M., Teece, D.J. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-00772-8_386
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DOI: https://doi.org/10.1057/978-1-137-00772-8_386
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