Abstract
Two simple but fundamental questions set knowledge-based strategy apart from other schools of thought in strategy. The first is ‘Why do firms differ?’ Firms differ not just because they have different activity systems or different resources, but because human beings running the firms envision different futures. The second is ‘Why do firms exist?’ Firms exist not only to maximize shareholder value, but also to improve the human condition and improve the future for their customers, employees, suppliers and other stakeholders as well as for society at large, including the environment.
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Nonaka, I., Takeuchi, H. (2018). Knowledge-Based Strategy. In: Augier, M., Teece, D.J. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-00772-8_351
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DOI: https://doi.org/10.1057/978-1-137-00772-8_351
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