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The weight loss blogosphere: an online survey of weight loss bloggers

  • Original Research
  • Published:
Translational Behavioral Medicine

Abstract

Blogging is a form of online journaling that has been increasingly used to document an attempt in weight loss. Despite the prevalence of weight loss bloggers, few studies have examined this population. We examined characteristics of weight loss bloggers and their blogs, including blogging habits, reasons for blogging, like and dislikes of blogging, and associations between blogging activity and weight loss. Participants (N = 194, 92.3 % female, mean age = 35) were recruited from Twitter and Facebook to complete an online survey. Participants reported an average weight loss of 42.3 pounds since starting to blog about their weight loss attempt. Blogging duration significantly predicted greater weight loss during blogging (β = −3.65, t(185) = −2.97, p = .003). Findings suggest that bloggers are generally successful with their weight loss attempt. Future research should explore what determines weight loss success/failure in bloggers and whether individuals desiring to lose weight would benefit from blogging.

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Acknowledgments

Martinus Evans is a recipient of the Multicultural Scholars Program funded by The Graduate School of the University of Connecticut. Ailton Coleman is a recipient of the Crandall-Cordero Fellowship funded by The Graduate School of the University of Connecticut. Support for Dr. Waring provided by NIH grants KL2TR000160 and U01HL105268.

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Correspondence to Martinus Evans MS.

Ethics declarations

Conflict of interest and adherence to ethical principles statement

Martinus Evans receives advertisement income from his weight loss blog, www.300poundsandrunning.com. All other authors have no conflicts of interest to declare. All procedures, including the informed consent process, were conducted in accordance with the ethical standards of the responsible committee on human experimentation (institutional and national) and with the Helsinki Declaration of 1975, as revised in 2000.

Additional information

Martinus Evans, M.S., is a Clinical Research Assistant at the University of Massachusetts Medical School.

Implications

Practice: Incorporating blog writing, which mainly provides social support and accountability to the writer, as part of a behavioral weight loss program may assist with weight loss.

Policy: Before investing in making blogging or online journaling as part of remotely delivered weight loss programs, resources should be devoted to exploring who benefits from blog writing.

Research: Research is needed to explore whether individuals who desire to lose weight would benefit from writing blogs, and/or from reading others’ weight loss blogs, during remotely delivered behavioral weight loss interventions.

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Evans, M., Faghri, P.D., Pagoto, S.L. et al. The weight loss blogosphere: an online survey of weight loss bloggers. Behav. Med. Pract. Policy Res. 6, 403–409 (2016). https://doi.org/10.1007/s13142-015-0350-z

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  • DOI: https://doi.org/10.1007/s13142-015-0350-z

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