Appendix A: Proof of Proposition 1
Proof of Proposition 1
To solve the constrained optimization problem \(\mathbf {(P2)}\), we apply the Lagrangian method. Let \(\mathcal {L}(q_1, q_2; \lambda )=E\Pi ^D(q_1, q_2 | p) - \lambda \cdot (q_1+q_2 - Q).\) The Karush–Kuhn–Tucker conditions for the optimal solution are:
$$\begin{aligned}&\frac{\partial \mathcal {L}(q_1, q_2; \lambda )}{\partial q_1} = \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_1}-\lambda =0 \end{aligned}$$
(11)
$$\begin{aligned}&\frac{\partial \mathcal {L}(q_1, q_2; \lambda )}{\partial q_2} = \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_2}-\lambda =0 \end{aligned}$$
(12)
$$\begin{aligned}&\lambda \cdot (q_1+q_2-Q)=0 \end{aligned}$$
(13)
$$\begin{aligned}&q_1+q_2-Q \le 0\end{aligned}$$
(14)
$$\begin{aligned}&q_1, q_2, \lambda \ge 0 \end{aligned}$$
(15)
To compute \(\frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_1}\) and \(\frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_2}\), we first rewrite the profit function according to Fig. 1 as
$$\begin{aligned}&E\Pi ^D(q_1,q_2 | p) =-K-\alpha _1 \cdot q_1-\alpha _2 \cdot q_2 + \int _{E_1=0}^{q_1}\int _{E_2=0}^{q_2} (p-c) \cdot (E_1+E_2) dF_2(E_2) dF_1(E_1) \nonumber \\&\quad + \int _{E_2=0}^{q_2} \int _{E_1=q_1}^{Q-E_2} (p-c) \cdot (E_1+E_2)-\beta _1(E_1-q_1) dF_1(E_1) dF_2(E_2) \nonumber \\&\quad + \int _{E_2=0}^{q_2} \int _{E_1=Q-E_2}^{\infty } (p-c) \cdot Q-\beta _1(Q-E_2-q_1)dF_1(E_1)dF_2(E_2) \nonumber \\&\quad + \int _{E_1=0}^{q_1} \int _{E_2=q_2}^{Q-E_1} (p-c) \cdot (E_1+E_2)-\beta _2(E_2-q_2) dF_2(E_2) dF_1(E_1) \nonumber \\&\quad + \int _{E_1=0}^{q_1}\int _{E_2=Q-E_1}^{\infty } (p-c) \cdot Q-\beta _2(Q-E_1-q_2) dF_2(E_2) dF_1(E_1) \nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\int _{E_1=q_1}^{Q-E_2} (p-c) \cdot (E_1+E_2)-\beta _1(E_1-q_1)- \beta _2(E_2-q_2) dF_1(E_1) dF_2(E_2)\nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\int _{E_1=Q-E_2}^{\infty } (p-c) \cdot Q-\beta _1(Q-E_2-q_1) - \beta _2(E_2-q_2) dF_1(E_1) dF_2(E_2) \nonumber \\&\quad + \int _{E_1=q_1}^{\infty }\int _{E_2=Q-q_1}^{\infty } (p-c) \cdot Q-\beta _2(Q-q_1-q_2) dF_2(E_2) dF_1(E_1). \end{aligned}$$
(16)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_1}&= -\alpha _1+f_1(q_1) \int _{E_2=0}^{q_2} (p-c) \cdot (q_1+E_2) dF_2(E_2)\nonumber \\&\quad + \int _{E_1=q_1}^{Q-E_2}\left( \int _{E_2=0}^{q_2}\beta _1dF_2(E_2)\right) dF_1(E_1)\nonumber \\&\quad - f_1(q_1) \int _{E_2=0}^{q_2}(p-c) \cdot (q_1+E_2)dF_2(E_2)\nonumber \\&\quad +\int _{E_1=Q-E_2}^{\infty }\left( \int _{E_2=0}^{q_2} \beta _1 dF_2(E_2) \right) dF_1(E_1)\nonumber \\&\quad + f_1(q_1) \int _{E_2=q_2}^{Q-q_1} (p-c) \cdot (q_1+E_2)-\beta _2(E_2-q_2) dF_2(E_2) \nonumber \\&\quad + f_1(q_1) \int _{E_2=Q-q_1}^{\infty }(p-c) Q-\beta _2(Q-q_1-q_2) dF_2(E_2) \nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\left( \int _{E_1=q_1}^{Q-E_2}\beta _1 dF_1(E_1) \!-\! f_1(q_1) \cdot \left[ (p\!-\!c) \cdot (q_1\!+\!E_2)\!-\!\beta _2(E_2\!-\!q_2)\right] \right) dF_2(E_2)\nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\left( \int _{E_1=Q-E_2}^{\infty }\beta _1 dF_1(E_1)\right) dF_2(E_2) \nonumber \\&\quad + f_2(Q-q_1) \int _{E_1=q_1}^{\infty } (p-c) Q-\beta _2(Q-q_1-q_2) dF_{1}(E_{1})\nonumber \\&\quad + \int _{E_1=q_1}^{\infty }\!\!\left( \int _{E_2=Q-q_1}^{\infty } \beta _2 dF_2(E_2) \!-\!f_2(Q\!-\!q_1) \cdot \left[ (p\!-\!c)\cdot Q\!-\!\beta _2(Q\!-\!q_1\!-\!q_2)\right] \right) dF_1(E_1)\nonumber \\&\quad - f_1(q_1) \int _{E_2=Q-q_1}^{\infty } (p-c) Q-\beta _2(Q-q_1-q_2) dF_2(E_2) \end{aligned}$$
(17)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_1}&= -\alpha _1+\int _{E_1=q_1}^{\infty }\int _{E_2=0}^{q_2}\beta _1dF_2(E_2) dF_1(E_1)\nonumber \\&\quad +\int _{E_2=q_2}^{Q-q_1}\int _{E_1=q_1}^{\infty }\beta _1 dF_1(E_1) dF_2(E_2)\nonumber \\&\quad + \int _{E_1=q_1}^{\infty }\int _{E_2=Q-q_1}^{\infty } \beta _2 dF_2(E_2) dF_1(E_1) \end{aligned}$$
(18)
$$\begin{aligned}&\frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_1}\nonumber \\&\quad = -\alpha _1+\int _{E_1=q_1}^{\infty }\left( \int _{E_2=0}^{Q-q_1}\beta _1dF_2(E_2) + \int _{E_2=Q-q_1}^{\infty } \beta _2 dF_2(E_2)\right) dF_1(E_1)\nonumber \\ \end{aligned}$$
(19)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_1} = -\alpha _1+\overline{F_1}(q_1)\left( \beta _1 F_2(Q-q_1)+ \beta _2 \overline{F_2}(Q-q_1)\right) \end{aligned}$$
(20)
Thus, (11) becomes \(-\alpha _1+\overline{F_1}(q_1)(\beta _1 F_2(Q-q_1)+ \beta _2 \overline{F_2}(Q-q_1))-\lambda =0\), i.e., \( q_1^D({\lambda })=F_1^{-1}(1-\frac{\alpha _1+\lambda }{(\beta _1-\beta _2) \cdot F_2(Q-q_1^D({\lambda }))+\beta _2})\).
Also, \(\mathcal {L}^2_{q_1q_2}\equiv \frac{\partial ^2 \mathcal {L}(q_1, q_2; \lambda )}{\partial q_1 \partial q_2}=0\) and \(\mathcal {L}^2_{q_1^2}\equiv \frac{\partial ^2 \mathcal {L}(q_1, q_2; \lambda )}{\partial q_1^2}\)
\(=-f_1(q_1)(\beta _1 F_2(Q-q_1)+ \beta _2 \overline{F_2}(Q-q_1))-\overline{F_1}(q_1)\cdot f_2(Q-q_1) \cdot (\beta _1-\beta _2)<0.\)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_2}&= -\alpha _2+f_2(q_2) \int _{E_1=0}^{q_1} (p-c)(E_1+q_2) dF_1(E_1) \nonumber \\&\quad + f_2(q_2)\int _{E_1=q_1}^{Q-q_2}(p-c)\cdot (E_1+q_2)-\beta _1(E_1-q_1) dF_1(E_1)\nonumber \\&\quad + f_2(q_2)\int _{E_1=Q-q_2}^{\infty }(p-c)\cdot Q-\beta _1(Q-q_1-q_2) dF_1(E_1) \nonumber \\&\quad + \int _{E_1=0}^{q_1} \left( \int _{E_2=Q-E_1}^{\infty } \beta _2 dF_2(E_2) \right) dF_1(E_1)\nonumber \\&\quad + \int _{E_1=0}^{q_1}\left( \int _{E_2=q_2}^{Q-E_1} \beta _2 dF_2(E_2) - f_2(q_2) \cdot (p-c)\cdot (E_1+q_2)\right) dF_1(E_1)\nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\left( \int _{E_1=q_1}^{Q-E_2} \beta _2 dF_1(E_1) \right) dF_2(E_2)\nonumber \\&\quad - f_2(q_2)\cdot \int _{E_1=q_1}^{Q-q_2} (p-c)\cdot (E_1+q_2)-\beta _1(E_1-q_1) dF_1(E_1)\nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\left( \int _{E_1=Q-E_2}^{\infty }\beta _2 dF_1(E_1) \right) dF_2(E_2) \nonumber \\&\quad - f_2(q_2)\cdot \int _{E_1=Q-q_2}^{\infty } (p-c)Q-\beta _1(Q-q_1-q_2) dF_1(E_1)\nonumber \\&\quad + \int _{E_1=q_1}^{\infty }\left( \int _{E_2=Q-q_1}^{\infty } \beta _2 dF_2(E_2)\right) dF_1(E_1) \end{aligned}$$
(21)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_2}&= -\alpha _2+\int _{E_1=0}^{q_1}\int _{E_2=q_2}^{Q-E_1} \beta _2 dF_2(E_2) dF_1(E_1)\nonumber \\ {}&\quad +\int _{E_1=0}^{q_1}\int _{E_2=Q-E_1}^{\infty } \beta _2 dF_2(E_2) dF_1(E_1)\nonumber \\&\quad + \int _{E_2=q_2}^{Q-q_1}\int _{E_1=q_1}^{Q-E_2} \beta _2 dF_1(E_1) dF_2(E_2)\nonumber \\&\quad +\int _{E_2=q_2}^{Q-q_1}\int _{E_1=Q-E_2}^{\infty }\beta _2 dF_1(E_1) dF_2(E_2) \nonumber \\&\quad + \int _{E_1=q_1}^{\infty }\int _{E_2=Q-q_1}^{\infty } \beta _2 dF_2(E_2)dF_1(E_1) \end{aligned}$$
(22)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1,q_2 | p)}{\partial q_2}&= -\alpha _2+\int _{E_1=0}^{q_1}\int _{E_2=q_2}^{\infty } \beta _2 dF_2(E_2) dF_1(E_1)\nonumber \\&\quad +\int _{E_1=q_1}^{\infty }\int _{E_2=q_2}^{\infty } \beta _2 dF_2(E_2)dF_1(E_1)\nonumber \\&= -\alpha _2+\beta _2 \overline{F_2}(q_2) \end{aligned}$$
(23)
Thus, (12) becomes \(-\alpha _2+\beta _2 \overline{F_2}(q_2)-\lambda =0\), i.e., \(q_2^D(\lambda )=F_2^{-1}(1-\frac{\alpha _2+\lambda }{\beta _2})\).
Also, \(\mathcal {L}^2_{q_2 q_1}\equiv \frac{\partial ^2 \mathcal {L}(q_1, q_2; \lambda )}{\partial q_2 \partial q_1}=0\) and \(\mathcal {L}^2_{q_2^2}\equiv \frac{\partial ^2 \mathcal {L}(q_1, q_2; \lambda )}{\partial q_2^2}=\frac{\partial ^2 E\Pi ^D(q_1,q_2 | p)}{\partial q_2^2}=-f_2(q_2)\cdot \beta _2 <0.\)
We first compute \(Q^c\) as the solution for \(Q\) in \(q_1^D(0)+q_2^D(0)=Q\), i.e.,
$$\begin{aligned} F_1^{-1}\left( 1-\frac{\alpha _1}{(\beta _1-\beta _2) \cdot F_2(Q^c-q_1^D(0))+\beta _2}\right) + F_2^{-1}\left( 1-\frac{\alpha _2}{\beta _2}\right) =Q^c. \end{aligned}$$
To find the optimal solution, we consider two cases.
Case 1: \(Q\ge Q^c\), then \(q_1^D(0)+q_2^D(0) \le Q\) is satisfied with \(\lambda =0\). The optimal contract amounts solve the following equations: \(F_1(q_1^D)=1-\frac{\alpha _1}{(\beta _1-\beta _2) \cdot F_2(Q-q_1^D)+\beta _2}\) and \(F_2(q_2^D)=1-\frac{\alpha _2}{\beta _2}\).
Case 2: \(Q<Q^c\), \(q_1^D+q_2^D\le Q\) is violated. We thus need to solve for \(\lambda \) using \(q_1^D(\lambda )+q_2^D(\lambda )=Q\). Because \(\mathcal {L}^2_{q_1^2}<0\) and \(\mathcal {L}^2_{q_1^2}\mathcal {L}^2_{q_2^2}-\mathcal {L}^2_{q_1 q_2}\mathcal {L}^2_{q_2 q_1}>0\), \(\mathcal {L}\) is concave. Thus, the optimal solution satisfies all KKT conditions and meets the second-order sufficient conditions as well. \(\square \)
Appendix B: Derivation of the results for the special case
Single-emitter case. First, we compute \(q_i^*\).
$$\begin{aligned} \overline{F_i}(q_i^*)=e^{-\gamma q_i^*}=\frac{\alpha _2}{\beta _2} \quad \Rightarrow q_i^*=\frac{1}{\gamma }\ln \left( \frac{\beta _i}{\alpha _i}\right) . \end{aligned}$$
(24)
$$\begin{aligned} \text {Equation }(2) \Rightarrow E\Pi (q_i^*|p_i)= & {} -K-\frac{\alpha _i}{\gamma } \ln (\rho )-\frac{\beta _i}{\gamma } \left( \frac{1}{\rho }-e^{-\gamma Q}\right) \nonumber \\&+\frac{p-c}{\gamma }(1-e^{-\gamma Q}), \end{aligned}$$
(25)
$$\begin{aligned}&\frac{t-p_i^S-(\mu -\delta )}{2\delta } \left( 1+\frac{1}{\gamma }(1-e^{-\gamma Q})\right) =\frac{1}{2\delta } E\Pi (q_i^*|p_i) \nonumber \\&\quad \Rightarrow p_i^S=\left( t-(\mu -\delta )+K+\frac{\alpha _i}{\gamma } \ln (\rho )+\frac{\beta _i}{\gamma } \left( \frac{1}{\rho }-e^{-\gamma Q}\right) +\frac{c}{\gamma }(1-e^{-\gamma Q})\right) \Bigg /\nonumber \\&\quad \qquad \qquad \quad \left( 1+\frac{1}{\gamma }(1-e^{-\gamma Q})\right) . \end{aligned}$$
(26)
Dual-emitter case. First, we compute \(q_1^D, q_2^D\), and \(E\Pi ^D(q_1^D, q_2^D|p)\).
$$\begin{aligned} \overline{F_2}(q_2)&=e^{-\gamma q_2}=\frac{\alpha _2}{\beta _2} \quad \Rightarrow q_2^D=\frac{1}{\gamma }\ln \left( \frac{\beta _2}{\alpha _2}\right) . \end{aligned}$$
(27)
$$\begin{aligned} \overline{F_1}(q_1)&=e^{-\gamma q_1}=\frac{\alpha _1}{(1-e^{-\gamma (Q-q_1)})(\beta _1-\beta _2)+\beta _2} \Rightarrow \nonumber \\ q_1^D&=\frac{1}{\gamma }\ln \left( \frac{\beta _1}{\alpha _1+e^{-\gamma Q}(\beta _1-\beta _2)}\right) . \end{aligned}$$
(28)
$$\begin{aligned} \text {Let }\overline{\rho }&=\frac{\beta _1}{\alpha _1+e^{-\gamma Q}(\beta _1-\beta _2)}, \nonumber \\ E\Pi ^D(q_1^D, q_2^D|p)&=-K-\frac{\alpha _1}{\gamma } \ln (\overline{\rho })-\frac{\alpha _2}{\gamma } \ln (\rho )\nonumber \\&\quad +(p-c)\left( \frac{2}{\gamma }(1-e^{-\gamma Q})-Q e^{-\gamma Q}\right) \nonumber \\&\quad - \beta _2 \left( \frac{1}{\gamma }\left( \frac{1}{\rho }-e^{-\gamma Q}\right) -e^{-\gamma Q} q_1^D\right) \nonumber \\&\quad - \beta _1 \left( \frac{1}{\gamma }\left( \frac{1}{\overline{\rho }}-e^{-\gamma Q}\right) -e^{-\gamma Q} (Q-q_1^D)\right) . \end{aligned}$$
(29)
Next, we compute \(Q^c\) and \(\lambda \).
$$\begin{aligned} Q^c&= q_1^D+q_2^D=\frac{1}{\gamma }\ln \left( \frac{(\alpha _1+e^{-\gamma Q^c}(\beta _1-\beta _2))\alpha _2}{\beta _1\beta _2}\right) \nonumber \\&\Rightarrow Q^c=\frac{1}{\gamma }\ln \left( \frac{\beta _1\beta _2-(\beta _1-\beta _2)\alpha _2}{\alpha _1\alpha _2}\right) .\end{aligned}$$
(30)
$$\begin{aligned} e^{-\gamma q_1}&=\frac{\alpha _1+\lambda }{(1-e^{-\gamma (Q-q_1)})(\beta _1-\beta _2)+\beta _2}\nonumber \\&\Rightarrow q_1^D(\lambda )=\frac{1}{\gamma }\ln \left( \frac{\beta _1}{\alpha _1+\lambda +e^{-\gamma Q}(\beta _1-\beta _2)}\right) , \end{aligned}$$
(31)
$$\begin{aligned} e^{-\gamma q_2}&=\frac{\alpha _2+\lambda }{\beta _2} \quad \Rightarrow q_2^D(\lambda )=\frac{1}{\gamma }\ln \left( \frac{\beta _2}{\alpha _2+\lambda }\right) . \end{aligned}$$
(32)
$$\begin{aligned} q_1^D(\lambda )+q_2^D(\lambda )&=Q \Rightarrow (\alpha _1+\lambda +(\beta _1-\beta _2)e^{-\gamma Q})(\alpha _2+\lambda ) -\beta _1\beta _2e^{-\gamma Q}=0 \nonumber \\&\Rightarrow \lambda =\frac{1}{2}\sqrt{(\alpha _1-\alpha _2+e^{-\gamma Q}(\beta _1-\beta _2))^2+4\beta _1\beta _2e^{-\gamma Q}} \nonumber \\&\quad -\frac{1}{2}(\alpha _1+\alpha _2+e^{-\gamma Q}(\beta _1-\beta _2)). \end{aligned}$$
(33)
We also need to show that \(\lambda >0\) as long as \(\beta _2>\alpha _1\), and \(\frac{\partial \lambda }{\partial Q}<0\). \(Q<Q^c \Rightarrow e^{-\gamma Q}>e^{-\gamma Q^c}=\frac{\beta _1\beta _2-(\beta _1-\beta _2)\alpha _2}{\alpha _1\alpha _2}\). Thus,
$$\begin{aligned}&(\alpha _1-\alpha _2+e^{-\gamma Q}(\beta _1-\beta _2))^2+4\beta _1\beta _2e^{-\gamma Q}-(\alpha _1+\alpha _2+e^{-\gamma Q}(\beta _1-\beta _2))^2\\&\quad = 4(\beta _1\beta _2e^{-\gamma Q}-\alpha _1\alpha _2-\alpha _2e^{-\gamma Q}(\beta _1-\beta _2))\\&\quad =4(e^{-\gamma Q}\beta _1(\beta _2-\alpha _2)+\alpha _2(e^{-\gamma Q}\beta _2-\alpha _1))\\&\quad \displaystyle >e^{-\gamma Q}\beta _1(\beta _2-\alpha _2)+\alpha _2\left( \frac{\beta _1\beta _2-(\beta _1-\beta _2)\alpha _2}{\alpha _1\alpha _2}\beta _2-\alpha _1\right) \\&\quad \displaystyle =e^{-\gamma Q}\beta _1(\beta _2-\alpha _2)+\frac{1}{\alpha _1}(\beta _1\beta _2(\beta _2-\alpha _2)+\alpha _2(\beta _2^2-\alpha _1^2))>0\quad \mathrm{if} \quad \beta _2>\alpha _1. \end{aligned}$$
To verify \(\frac{\partial \lambda }{\partial Q}<0\), first showing \(D(Q) = S(Q)-U(Q)<0\), where \(S(Q)\equiv (\alpha _1-\alpha _2+e^{-\gamma Q}(\beta _1-\beta _2))^2+4\beta _1\beta _2e^{-\gamma Q}\) and \(U(Q) \equiv (\alpha _1-\alpha _2+e^{-\gamma Q}(\beta _1+\beta _2))^2\).
$$\begin{aligned} D(Q)&=4e^{-\gamma Q}\beta _2(\beta _1-e^{-\gamma Q}\beta _1-(\alpha _1-\alpha _2))\nonumber \\&<4e^{-\gamma Q}\beta _2 \left( \beta _1-\frac{\beta _1\beta _2-(\beta _1-\beta _2)\alpha _2}{\alpha _1\alpha _2}\beta _1-(\alpha _1-\alpha _2)\right) \nonumber \\&=4e^{-\gamma Q}\frac{\beta _2}{\alpha _1\alpha _2}(\beta _1\alpha _2(\alpha _1-\beta _2)+\beta _1^2(\alpha _2-\beta _2)+\alpha _1\alpha _2(\alpha _2-\alpha _1))<0. \end{aligned}$$
(34)
$$\begin{aligned} \frac{\partial \lambda }{\partial Q}&= \frac{1}{4}(S(Q))^{-\frac{1}{2}}\cdot \frac{\partial S(Q)}{\partial Q}+\frac{1}{2}\gamma e^{-\gamma Q}(\beta _1-\beta _2) \nonumber \\&=\frac{-1}{2}\gamma e^{-\gamma Q}(S(Q))^{-\frac{1}{2}}((\alpha _1-\alpha _2+e^{-\gamma Q}(\beta _1-\beta _2))(\beta _1-\beta _2)\nonumber \\&\quad +2\beta _1\beta _2 -(\beta _1-\beta _2)(S(Q))^{\frac{1}{2}}) \nonumber \\&<\frac{-1}{2}\gamma e^{-\gamma Q}(S(Q))^{-\frac{1}{2}}(e^{-\gamma Q}(\beta _1-\beta _2)^2+2\beta _1\beta _2 -e^{-\gamma Q}(\beta _1-\beta _2)(\beta _1\!+\!\beta _2)) \nonumber \\&=-\gamma e^{-\gamma Q}(S(Q))^{-\frac{1}{2}}\beta _2((1-e^{-\gamma Q})\beta _1+e^{-\gamma Q}\beta _2)<0. \end{aligned}$$
(35)
Last, we compute the optimal price \(p^D\) by solving for it from Eq. (8):
$$\begin{aligned} E\Pi ^D-E\Pi _1^S-E\Pi _2^S-\frac{1}{\gamma }(1-e^{-\gamma Q})&=K+\frac{\alpha _1}{\gamma }(\ln (\rho )-\ln (\overline{\rho }))\nonumber \\&\quad + \frac{\beta _1}{\gamma }\left( \frac{1}{\rho }-\frac{1}{\overline{\rho }}\right) -(p-c-\beta _1)Qe^{-\gamma Q}\nonumber \\&\quad - \frac{e^{-\gamma Q}}{\gamma }(\beta _1-\beta _2)\ln (\overline{\rho }) \nonumber \\&\quad - \frac{1}{\gamma }\left( 1-e^{-\gamma Q}\right) \equiv T_1-(p-c)Qe^{-\gamma Q} \end{aligned}$$
(36)
$$\begin{aligned} E\Pi _1^S+E\Pi _2^S&=(p-c)\frac{2}{\gamma }(1-e^{-\gamma Q})-2K-(\alpha _1+\alpha _2)\frac{1}{\gamma }\ln (\rho )\nonumber \\&\quad - (\beta _1+\beta _2)\frac{1}{\gamma }\left( \frac{1}{\rho }-e^{-\gamma Q}\right) \equiv (p-c)\frac{2}{\gamma }(1-e^{-\gamma Q})-T2\quad \end{aligned}$$
(37)
$$\begin{aligned}&G(t-p)^2 (Qe^{-\gamma Q})+2G(t-p)\left( E\Pi ^D-E\Pi _1^S-E\Pi _2^S-\frac{1}{\gamma }(1-e^{-\gamma Q})\right) \nonumber \\&\quad + E\Pi _1^S+E\Pi _2^S=0. \end{aligned}$$
(38)
Let \(\overline{t}=t-c-\mu +\delta ,\)
$$\begin{aligned}&\left( \frac{\overline{t}-(p-c)}{2\delta }\right) ^2 (Qe^{-\gamma Q})+\frac{(\overline{t}-(p-c))}{\delta }(T_1-(p-c)Qe^{-\gamma Q}) \nonumber \\&\quad + (p-c)\frac{2}{\gamma } (1-e^{-\gamma Q})-T_2=0. \end{aligned}$$
(39)
$$\begin{aligned} p^D&=c+\frac{-B+\sqrt{B^2-4AC}}{2A}, \text { where } A=Qe^{-\gamma Q}\left( \frac{1}{4\delta ^2}+\frac{1}{\delta }\right) , \nonumber \\ B&=\frac{2}{\gamma }(1-e^{-\gamma Q})-\frac{2\overline{t}}{\delta }Qe^{-\gamma Q}-\frac{T_1}{\delta }, \nonumber \\ \text { and } C&=\frac{\overline{t}^2}{4\delta ^2}Qe^{-\gamma Q}+\frac{\overline{t}}{\delta }T_1-T_2. \end{aligned}$$
(40)
As \(Q\) increases, \(T_1\) increases while \(T_2\) decreases. Thus, both \(A\) and \(C\) increase, and \(B\) decreases. As a result, \(p^D\) decreases in \(Q\).
Appendix C: Proof of Proposition 2
We can use Fig. 1 to construct the derivative as the sum of three integrals:
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1^D,q_2^D | p)}{\partial p}&= \int _{E_1=0}^{Q}\int _{E_2=0}^{Q-E_1}(E_1+E_2)dF_2(E_2)dF_1(E_1)\nonumber \\&\quad +\int _{E_1=0}^{Q}\int _{E_2=Q-E_1}^{\infty }QdF_2(E_2)dF_1(E_1)\nonumber \\&\quad + \int _{E_1=Q}^{\infty }\int _{E_2=0}^{\infty }QdF_2(E_2)dF_1(E_1) \end{aligned}$$
(41)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1^D,q_2^D | p)}{\partial p}&= \int _{E_1=0}^{Q}E_1 F_2(Q-E_1)dF_1(E_1)\nonumber \\ {}&\quad + \int _{E_1=0}^{Q}\int _{E_2=0}^{Q-E_1}E_2dF_2(E_2)dF_1(E_1)\nonumber \\&\quad + Q\int _{E_1=0}^Q\overline{F_2}(Q-E_1)dF_1(E_1)+Q\overline{F_1}(Q) \end{aligned}$$
(42)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1^D,q_2^D | p)}{\partial p}&= \int _{E_1=0}^Q \left( E_1 F_2(Q-E_1)+Q\overline{F_2}(Q-E_1)\right. \nonumber \\ {}&\quad \left. +\int _{E_2=0}^{Q-E_1}E_2dF_2(E_2)\right) dF_1(E_1)+Q(1-F_1(Q)) \end{aligned}$$
(43)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1^D,q_2^D | p)}{\partial p}&= \int _{E_1=0}^Q \bigg (E_1 F_2(Q-E_1)+Q\overline{F_2}(Q-E_1)+(Q-E_1)F_2(Q-E_1)\nonumber \\ {}&\quad -\int _{E_2=0}^{Q-E_1}F_2(E_2)dE_2\bigg )dF_1(E_1)+ Q-QF_1(Q) \end{aligned}$$
(44)
$$\begin{aligned} \frac{\partial E\Pi ^D(q_1^D,q_2^D | p)}{\partial p}= & {} Q-QF_1(Q)+QF_1(Q)\nonumber \\&-\int _{E_1=0}^{Q}\left( \int _{E_2=0}^{Q-E_1}F_2(E_2)dE_2\right) dF_1(E_1). \end{aligned}$$
(45)
Using integration by parts and Leibniz’ rule on the double integral leads to
$$\begin{aligned}&=Q-\left( F_1(E_1)\int _{E_2=0}^{Q-E_1}F_2(E_2)dE_2\right) \bigg |_{E_1=0}^Q+\int _{E_1=0}^QF_1(E_1)F_2(Q-E_1)dE_1\end{aligned}$$
(46)
$$\begin{aligned}&= Q-\int _{E_1=0}^Q F_1(E_1)F_2(Q-E_1)dE_1. \end{aligned}$$
(47)
Also, \(\frac{\partial ^2 E\Pi ^D(q_1^D,q_2^D | p)}{\partial p^2}=0.\) We can write down the first-order condition on the optimal price:
$$\begin{aligned} \frac{\partial E\Pi ^D (q_1^D, q_2^D, p)}{\partial p}&=2G(t-p) \cdot (-g(t-p)) \cdot E\Pi ^D(q_1^D, q_2^D|p) \nonumber \\&\quad + G^{2}(t-p) \cdot \frac{\partial E\Pi ^D (q_1^D, q_2^D|p)}{\partial p}\nonumber \\&\quad + (1-2G(t-p)) \cdot (-g(t-p)) \cdot (E\Pi _1^S(q_1^S| p)+E\Pi _2^S(q_2^S| p))\nonumber \\&\quad + G(t-p) \cdot \overline{G}(t-p) \cdot \left( \frac{\partial E\Pi _1^S(q_1^S| p)}{\partial p}+\frac{\partial E\Pi _2^S(q_2^S| p)}{\partial p} \right) \end{aligned}$$
(48)
$$\begin{aligned} \frac{\partial E\Pi ^D (q_1^D, q_2^D, p)}{\partial p}&= -2 G(t-p) \cdot g(t-p) \cdot E\Pi ^D(q_1^D, q_2^D|p) \nonumber \\&\quad + G^{2}(t-p) \cdot \left( \int _{E_1=0}^{Q}(1-F_1(E_1) \cdot F_2(Q-E_1)) dE_1\right) \nonumber \\&\quad +(2G(t-p)-1) \cdot g(t-p) \cdot (E\Pi _1^S(q_1^S| p)+E\Pi _2^S(q_2^S| p))\nonumber \\&\quad + G(t-p) \cdot \overline{G}(t-p) \cdot \bigg (\int _{E_1=0}^{Q}\overline{F_1}(E_1) dE_1\nonumber \\ {}&\quad +\int _{E_2=0}^{Q}\overline{F_2}(E_2) dE_2\bigg )=0, \end{aligned}$$
(49)
which gives the value of the optimal price \(p^D\). The second-order sufficient condition for \(p^D\) is:
$$\begin{aligned}&\frac{\partial ^2 E\Pi ^D(q_1^D, q_2^D,p)]}{\partial p^2} \nonumber \\&\quad = 2[g^{'}(t-p) \cdot G(t-p) +g^2(t-p)] \cdot E\Pi ^D(q_1^D, q_2^D|p)\nonumber \\&\qquad - 2g(t-p) \cdot G(t-p) \cdot \frac{\partial E\Pi ^D(q_1^D, q_2^D|p)}{\partial p} \nonumber \\&\qquad - [(g^{'}(t-p)\cdot (2G(t-p)-1)+2g^2(t-p)] \cdot (E\Pi _1^S(q_1^S| p)+E\Pi _2^S(q_2^S| p))\nonumber \\&\qquad + [g(t-p)\cdot (2G(t-p)-1)] \cdot \left( \frac{\partial E\Pi _1^S(q_1^S| p)}{\partial p} +\frac{\partial E\Pi _2^S(q_2^S| p)}{\partial p} \right) \nonumber \\&\qquad + [-g(t-p) \cdot (1-G(t-p))+G(t-p)\cdot g(t-p)] \cdot \bigg (\frac{\partial E\Pi _1^S(q_1^S| p)}{\partial p}+\frac{\partial E\Pi _2^S(q_2^S| p)}{\partial p} \bigg ). \end{aligned}$$
(50)
Thus, \(p^D\) must satisfy the second-order condition:
$$\begin{aligned}&2[g^{'}(t-p^D) \cdot G(t-p^D) +g^2(t-p^D)] \cdot E\Pi ^D(q_1^D, q_2^D|p^D) \nonumber \\&\quad - 2g(t-p^D) \cdot G(t-p^D) \cdot \left( \int _{E_1=0}^{Q}(1-F_1(E_1) \cdot F_2(Q-E_1)) dE_1\right) \nonumber \\&\quad - \left[ (g^{'}(t-p^D)\cdot (2G(t-p^D)-1)+2g^2(t-p^D)\right] \cdot \left( E\Pi _1^S(q_1^S| p^D)+E\Pi _2^S(q_2^S| p^D)\right) \nonumber \\&\quad + \left[ 4g(t-p^D)\cdot G(t-p^D)-2g(t-p^D)\right] \cdot \left( \int _{E_1=0}^{Q}\overline{F_1}(E_1) dE_1+\int _{E_2=0}^{Q}\overline{F_2}(E_2) dE_2\right) <0. \end{aligned}$$
(51)
Additionally, we need to impose the following conditions to ensure the expected profit of the storage operator is non-negative:
$$\begin{aligned} E\Pi ^D\left( q_1^D, q_2^D|p^D\right) , \, E\Pi _1^S\left( q_1^S| p^D\right) , \, \text{ and } \, E\Pi _2^S\left( q_2^S| p^D\right) \, \ge 0. \end{aligned}$$
(52)