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Improving passive members sustained participation behavior in online political communities: A empirical study from China and South Korea

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Abstract

Passive members are a major part of online political communities, but there is a lack of quantitative research exploring this topic. Furthermore, little is known about how a sense of socialization drives their participation in online political communities. Therefore, this paper tried to depict the drivers of the participation of passive members in online political communities. 591 data were collected through an online survey platform in China and Korea. Then, Mplus8.0 was used to test the related hypotheses, and a multigroup analysis approach has been implemented to quantify the moderating effect of political environment. Results suggest that collective psychological ownership has positively affect sense of community, which then positively affects passive members’ sustained participation behavior in the online policy community. By the way, prior behavior observation and perceived political efficacy have a positive effect on socialization. Results also suggest that socialization positively affect sense of community. The findings not only enriched the literature of online political community participation, but also provided important enlightenment for the operation and management of online political community.

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Funding

This work is supported by The National Social Science Fund of China (No. 20BGL219).

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Authors and Affiliations

  1. Department of Business and Administration, Mokpo University, Muangun, Korea

    Yanan Wang

  2. Department of Business and Administration, Shandong Jiaotong University, Jinan, China

    Wenkun Zhang

  3. Department of Business and Administration, Yantai University, Yantai, China

    Tao Zhang

  4. College of Business Administration, Wonkwang University, Iksan, South Korea

    Xiaolong Wang

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Correspondence to Wenkun Zhang.

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Appendix A Details of questionair

Appendix A Details of questionair

Construct

Indicator

Sense of Online political community

When I have a problem, I can talk about it with members of this community

I can trust people in this community

If there is a problem in this community, members can get it solved

Members of this community care about each other

Collective psychological ownership (CPO)

We collectively agree that this is 'OUR' community

We collectively feel that this community belongs to 'US' together

We feel a very high degree of collective (community) ownership for this community

All of the members of my community feel as though we own this community collectively

Sustained participate behavior

I intend to be a part of this community

I intend to participate in the activities of this community

I intend to communicate with members of this community

I will actively follow the community dynamics

Perceived political efficacy

How confident do you feel about your ability to do the following activities using social networks such as***?

Express your views about political issues

Discuss political issues with others effectively

Influence other people about political issues

The community atmosphere is healthy and positive

Socialization

I tried to learn the important policies and procedures in the community

I tried to learn the politics of the community

I tried to get to know as many people as possible in the community

I maintained an intimate relationship with others who may help me in the future

The community can protect personal information very well, I think it is reliable

Personal psychological Ownership (PPO)

Although I do not legally own this, I feel that this is ‘my’ community

The selected community incorporate a part of myself

I feel connected to this community

I feel a strong sense of closeness with this community

Prior behavior (political expression) Observation (PBO)

I have viewed others’ behavior (political expression) in *** for a long time

I have visited *** influenced by others

have viewed a large number of posts (political expression) presented by members in ***

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Wang, Y., Zhang, W., Zhang, T. et al. Improving passive members sustained participation behavior in online political communities: A empirical study from China and South Korea. Curr Psychol 42, 22589–22604 (2023). https://doi.org/10.1007/s12144-022-03343-0

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