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The Role of Social Influences on Pro-Environment Behaviors in the San Diego Region

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Abstract

From a social psychological perspective, addressing the threats of climate change involves not only education, which imparts objective facts upon a passive individual, but also a socializing process. The Tripartite Integration Model of Social Influence (TIMSI) provides a theoretical framework that connects acquiring climate change knowledge with integration into a community, which results in greater engagement in climate friendly behaviors. Survey data were collected from 1000 residents in San Diego County. Measures included (a) knowledge about climate change; (b) self-efficacy, what pro-environmental actions they felt they could do; (c) identity, to what extent they identified as part of a community that is concerned about climate change; (d) values, endorsement of values of the community that is concerned about climate change; and (e) pro-environmental behavior, engagement in conservation behaviors. Results indicated that self-efficacy and values mediated the relationship between knowledge and pro-environmental behavior.

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Acknowledgements

This study was conducted as a part of the Climate Education Partners—San Diego Region research program and was funded by the National Science Foundation’s Climate Change Education Partnership Phase 2 grant (Award Number DUE–1239797). We want to acknowledge with gratitude contributions of Steve Alexander, Scott Anders, Alexander Gershunov, Nicola Hedge, Zhi-Yong Yin, Emily Young, Sharon Danoff-Burg, and Christiana DeBenedict on the execution of this project.

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Correspondence to Mica Estrada.

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Estrada, M., Schultz, P.W., Silva-Send, N. et al. The Role of Social Influences on Pro-Environment Behaviors in the San Diego Region. J Urban Health 94, 170–179 (2017). https://doi.org/10.1007/s11524-017-0139-0

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