Abstract
In the twenty-first century, the surge in natural resource consumption and climate change has necessitated stringent measures to ensure ecological integrity and corporate sustainability. Organizations are increasingly adopting green practices, including green human resource management (HRM), green corporate social responsibility (CSR), and the promotion of green firms’ image. These strategies are central to fostering sustainable performance and responsible environmental stewardship. These constructs have also elevated consumers’ satisfaction and trust in firms’ ecological practices. This study employs a quantitative research approach and utilizes convenient sampling methods to explore the ecosystem within the hospitality sector of China. A survey was conducted among middle- and senior-level managers working in top 3-, 4-, and 5-star hotels. The study results demonstrate that green notions are the key to a corporate’s sustainable performance. The study reveals that firms’ eco-friendly motive ensures the greening of the hotel industry due to their eco-friendly motive. Therefore, companies should be responsible for the environment. They should ensure the implementation of green sustainable practices toward achieving corporate performance.
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Data availability
The datasets used and/or analyzed during the current study are available from the corresponding author upon reasonable request.
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We acknowledge the financial support from the National Natural Science Foundation of China (Grant No. 71974102) and from the Philosophy and Social Science Fund of Tianjin City, China (Grant No. TJYJ20-012).
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Conceptualization: Muddassar Sarfraz and Jianmin Sun. Methodology: Ilknur Ozturk. Formal analysis and investigation: Muddassar Sarfraz and Jianmin Sun. Writing—original draft preparation: Muddassar Sarfraz, Ilknur Ozturk, and Larisa Ivascu. Writing—review and editing: Ilknur Ozturk. Resources: Jianmin Sun. Supervision: Muddassar Sarfraz and Larisa Ivascu. All authors approved the current study.
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Appendix: List of abbreviations
Appendix: List of abbreviations
Human resource management | HRM |
|---|---|
Green human resource management | GHRM |
Corporate social responsibility | CSR |
Green corporate social responsibility | GCSR |
Gross domestic product | GDP |
Structural equation modeling | SEM |
Confirmatory factor analysis | CFA |
Green image | GI |
Green trust | GT |
Green satisfaction | GS |
Employees green behavior | EGB |
Word-of-mouth intension | WOMI |
Corporate sustainable performance | CSP |
Average variance extracted | AVE |
Heterotrait–Monotrait ratio of correlations | HTMT |
Convergent validity | CR |
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Sun, J., Sarfraz, M., Ivascu, L. et al. Unveiling green synergies: sustainable performance through human resource management, CSR, and corporate image under a mediated moderation framework. Environ Sci Pollut Res 30, 101392–101409 (2023). https://doi.org/10.1007/s11356-023-29468-8
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DOI: https://doi.org/10.1007/s11356-023-29468-8