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Promoting sustainability through green innovation adoption: a case of manufacturing industry

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Abstract

Green innovation is becoming more common among researchers and practitioners around the world due to environmental and social issues. Green innovation minimizes wastes and pollution, and also leads to financial gains and better image if implemented effectively. Nowadays, developing countries pay greater emphasis on environmental issues as their manufacturing industries are considered major contributors to pollution. Considering the case of a developing country (Pakistan), the study empirically identified the drivers of green innovation in the manufacturing industry. A hybrid methodology—Fuzzy Delphi method (FDM), interpretive structural modeling (ISM), and cross-impact matrix multiplication applied to classification (MICMAC)—was used to develop a novel framework for analyzing the green innovation drivers. At first, green innovation drivers were selected from past studies; they were further screened by applying Fuzzy Delphi approach. The MICAMAC and ISM results indicate that “cost reduction” and “government support” are the most important drivers motivating green innovation implementation in the Pakistani manufacturing industry, while a green image appeared as the least significant driver of green innovation adoption. The study’s findings have significant implications for managers and policymakers to develop green strategies for manufacturing sector.

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Data availability

The data that support the findings of this study are available on reasonable request from the corresponding author.

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Authors and Affiliations

  1. School of Economics and Management, Xi’an University of Technology, Xi’an, Shaanxi, People’s Republic of China

    Sajid Ullah

  2. School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi, People’s Republic of China

    Farman Ullah Khan

  3. School of Management, Northwestern Polytechnical University, Xi’an, Shaanxi, China

    Naveed Ahmad

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The first author, i.e., Dr. Sajid Ullah, has drafted the whole paper. The corresponding author “Dr. Farman Ullah Khan has provided support in sense of editing, proofreading, and drafting. The novelty and technical part has handled by Dr. Naveed Ahmad.

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Correspondence to Farman Ullah Khan.

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Ullah, S., Khan, F.U. & Ahmad, N. Promoting sustainability through green innovation adoption: a case of manufacturing industry. Environ Sci Pollut Res 29, 21119–21139 (2022). https://doi.org/10.1007/s11356-021-17322-8

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  • DOI: https://doi.org/10.1007/s11356-021-17322-8

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