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Green purchase behavior towards green housing: an investigation of Bangladeshi consumers

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Abstract

Worldwide green products are getting popularity and acceptance due to energy crisis, climate change, and other environmental degradations which reveal the upcoming challenges of the twenty-first century. In construction industry, green housing (GH) is an emerging concept towards environmental sustainability. However, this study intends to consider the green purchase intention of Bangladeshi consumers towards GH through augmented theory of planned behavior (TPB) implantation. To investigate proposed hypotheses, the structural equation modeling (SEM) approach is applied on a sample set of 319 valid responses residing in Dhaka City and aging over 20 years. The empirical results infer that attitude and consumers’ perceived behavioral control are significant features of green purchase intention and have a vital role in green purchase behavior. In contrast, environmental concern, environmental knowledge, and subjective norm have no direct effect on the green purchase intention of consumers towards GH in Bangladesh. Instead, environmental knowledge and environmental concern indirectly affect the green purchase intention. The findings of the present study can contribute to the existing literature to understand Bangladeshi consumers’ green purchase intention and their green purchase behavior and promote GH which can play a robust role in environmental sustainability.

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Authors and Affiliations

  1. School of Economics & Management, China University of Geosciences, Wuhan, China

    Israt Zahan & Shuai Chuanmin

  2. Modern Project Management Institute, CUG, Fulbright Visiting Research Scholar, UC Davis, Davis, CA, USA

    Shuai Chuanmin

  3. Centre of Agricultural Biochemistry and Biotechnology (CABB), University of Agriculture, Faisalabad, Pakistan

    Madiha Fayyaz

  4. School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, People’s Republic of China

    Muhammad Hafeez

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  1. Israt Zahan
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  2. Shuai Chuanmin
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  3. Madiha Fayyaz
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  4. Muhammad Hafeez
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Correspondence to Shuai Chuanmin or Muhammad Hafeez.

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Table 6 List of measurement items
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Zahan, I., Chuanmin, S., Fayyaz, M. et al. Green purchase behavior towards green housing: an investigation of Bangladeshi consumers. Environ Sci Pollut Res 27, 38745–38757 (2020). https://doi.org/10.1007/s11356-020-09926-3

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