1 Introduction

Some commentators have voiced the suspicion that, while a few sophisticated taxpayers (and their tax or financial advisors) might be sensitive to variations in tax rates, the average taxpayer is too oblivious or unresponsive to the marginal tax rate for anything like the economic model to be a realistic representation of reality.Clotfelter (2002)

Do tax incentives for charitable giving lead people to give more? In the USA, taxpayers can deduct their charitable donations from their taxable income if they choose to itemize, or list, their deductible expenditures (e.g., donations, mortgage interest paid, state taxes paid) in their annual filing. Taxpayers can choose to subtract the sum of their itemized deductions or the standard deduction amount, whichever is greater, from their taxable income. The tax deductibility of donations was introduced into the US tax code in 1917 and has survived every tax reform since, fundamentally unchanged (Fack and Landais 2016). It has been called ‘probably the most popular tax break in the Internal Revenue Code’ (Reid 2017, p. 82). This deductibility of donations produces a price (or tax-price) of giving equal to 1 minus the marginal tax rate faced by the donor if she itemizes and equal to 1 if not. This fact has been exploited in a sizeable literature aimed at estimating the elasticity of charitable giving with respect to this price.

In general, estimates of the price elasticity of giving have been obtained using either tax-filer data (i.e., data from annual income tax forms), or from surveys. Estimating this elasticity using tax-filer data limits the sample to individuals who itemize their tax returns as no information on donations is recorded for non-itemizers.Footnote 1 However, itemizers are substantially wealthier than non-itemizers on average.Footnote 2 As such, the estimated price elasticity obtained using tax-filer data estimates the responsiveness of the average itemizer and may not reflect that of the relatively poorer average taxpayer.

In order to estimate the elasticity of the general taxpayer, we must consider non-itemizers who compose about a fifth of total donations (Duquette 1999).Footnote 3 This is often achieved using survey data from the general population of taxpayers, including non-itemizers. In their meta-analysis, Peloza and Steel (2005) report that studies using tax-filer data (40 of the 69 studies they surveyed) estimate a price elasticity on average of − 1.08 compared to a mean elasticity of − 1.29 from studies using survey data (the remaining 29 studies), rejecting the null hypothesis that the mean responses are equal.Footnote 4 This suggests the economically counterintuitive result that the average taxpayer is more responsive to changes in the price of giving than itemizers with higher average income.Footnote 5 Such a conclusion is in contrast to what has been found in a related literature that estimates the elasticity of taxable income, where higher income individuals are found to be the most sensitive to changes in tax rates (e.g., Feldstein 1995; Saez 2004; Emmanuel Saez and Giertz 2012 for an overview).

This paper provides an explanation for this result, showing it to arise from a downward bias in the estimator of the price elasticity using survey data in the standard model considered in the literature. Theoretical and empirical evidence is provided demonstrating this bias, which follows from a hitherto unrecognized source of endogenous price variation arising from changes in itemization status. It is shown that controlling for itemization status yields a consistent, and more efficient estimator (relative to two stage least squares estimators) of the price elasticity under a simple testable restriction which we find is strongly supported by the data.

Results from this model find that the price response of the average taxpayer is inelastic, consistent with recent work in Hungerman and Ottoni-Wilhelm (2016). Only for those with income in the top decile do we find evidence of an elastic and statistically significant price response. This provides one explanation for the observation of Clotfelter (1985, 2002), and others (e.g., Aaron 1972), that the estimated price responsiveness of charitable giving seems unrealistically large for the average taxpayer. Our findings are also significant for public policy analysis as a price elasticity less than unity is indicative that the tax deductibility of charitable donations may not be ‘treasury efficient.’Footnote 6 Moreover, the optimal subsidies of giving derived in Saez (2004) depend heavily on the sensitivity of donors to the price of giving. For example, the optimal subsidy with a price elasticity of − 1 is eight times larger than with a price elasticity of − 0.5. This is important since we find with 95% probability that the price elasticity in the model removing the bias is bounded below by − 0.59 compared to − 1.59 for the standard model.

The literature in this area has long recognized two main sources of endogeneity in the price of giving. First, that the marginal tax rate is a function of taxable income, which, in turn, is a function of donations for itemizers (Auten et al. 2002). We follow a common practice in addressing this source of endogeneity (detailed below in Sect. 3). Second, that the price of giving is a function of itemization status itself, and hence donations, for so-called ‘endogenous itemizers’ (Clotfelter 1980), i.e., people that, conditional on their other deductible expenditures, are itemizers only because of the level of their donation. A common solution to this issue in the literature, using both tax-filer and survey data, has been to omit these endogenous itemizers, generally a small share of the sample, leaving only exogenous itemizers in the sample. In studies using tax-filer data, this exclusion is sufficient to expunge the endogenous price variation (e.g., Lankford and Wyckoff 1991; Randolph 1995; Auten et al. 2002; Bakija and Heim 2011), providing consistent estimation of the price elasticity of giving for the average itemizer.

However, if the interest is in consistently estimating the price elasticity of the average taxpayer, then we must use samples which include those who may itemize their tax returns in certain years and not in others. We show that in such samples a third, and heretofore unacknowledged, source of endogeneity remains even if endogenous itemizers are excluded. This is because non-itemizers face a price equal to 1, and not the lower price of 1 minus the marginal tax rate as for itemizers, because their donations are sufficiently small (conditional on their other tax deductible expenses). In short, as itemizing is a function of donations for endogenous itemizers, so is not itemizing a function of donations for all non-itemizers. As a result, estimators of the price elasticity of giving based on data which includes non-itemizers (e.g., Brown and Lankford 1992; Andreoni et al. 2003; Bradley et al. 2005; Brown et al. 2012; Yöruk 2010, 2013; Brown et al. 2015; Zampelli and Yen 2017) will be downward biased.Footnote 7

To understand the intuition of the price endogeneity arising from the inclusion of non-itemizers in the sample, consider the case where a taxpayer switches from being an itemizer one year to a non-itemizer the next. By definition, her donations have decreased (holding other deductible expenditure constant) and the price of donating has increased. As such, a negative relationship will be found between the change in donations and the change in price, by construction; even in the extreme case where donation decisions are made at random.Footnote 8 This leads to a difference in the mean donation of itemizers and non-itemizers (conditional on expenditures and other controls) that cannot be picked up in a fixed effect for those who switch itemization status in some years and not in others, being inherently time varying.

A natural approach to address this bias would be to form a two stage least squares (2SLS) estimator, instrumenting for the change in price. We consider two exogenous instruments: the ‘synthetic’ and the actual change in marginal tax rates. Despite finding evidence that these instruments satisfy the identification condition, they only explain a small variation in the price of giving, as most of the price variation comes from changes in itemization status. Consequentially, we find that the 2SLS estimators yield standard errors too large to make any economically meaningful inference.

Instead, we develop an alternative approach. We show formally that the ordinary least squares (OLS) estimator of the price elasticity in a model which controls for change in itemization status removes this bias when the average change in price for those who stop and start itemizing is of the same magnitude; a testable restriction. This restriction is shown to hold with probability close to 1, suggesting this estimator is consistent. Moreover, since it exploits the maximal exogenous variation in the price and is estimated via OLS it is more efficient than any 2SLS estimator. In fact, we find the standard error of the OLS estimator of the price elasticity in this model to be one half, or less, than those obtained via 2SLS. Finally, to note another benefit of this approach is that it estimates the average treatment effect, and not the local average treatment effect estimated by 2SLS.

The paper proceeds as follows. Section 2 provides the formal theoretical results and discusses the bias in the standard model based on survey data. Section 3 discusses the data and our instruments, where Sect. 4 presents the empirical results. Finally, conclusions are drawn in Sect. 5. Proofs of the theoretical results along with extra empirical output are provided in the Appendix.

2 Estimating price elasticity of donations

The standard empirical approach in estimating the price elasticity of donations has minimal theoretical underpinnings, modeling donations as a linear function of price, income and various controls. This empirical approach was first introduced in the seminal work of Taussig (1967) where

$$\begin{aligned} \log (D_{it})= & {} \alpha _{i}+\beta \log (P_{it})+\omega 'X_{it}+e_{it} \end{aligned}$$
(1)
$$\begin{aligned} P_{it}= & {} 1-I_{it}\tau _{it}, \qquad \qquad \,\\ I_{it}= & {} 1(D_{it}+E_{it}>S_{it})\qquad \, \end{aligned}$$

and \(\beta \) is the price elasticity of interest, \(D_{it}=D_{it}^{*}+1\) where \(D_{it}^{*}\) is the level of donation for household i at time t, \(S_{it}=S_{it}^{*}+1\) where \(S_{it}^{*}\) is the standard deduction, \(E_{it}\) is all other tax deductible expenditure, \(\tau _{it}\) is the marginal rate of income tax, \(P_{it}\) is the price of giving, \(X_{it}\) is a vector of personal characteristics including income and \(E_{it}\) (with corresponding parameter \(\omega \)), \(\alpha _{i}\) is all time invariant unobserved heterogeneity, and \(e_{it}\) is a random error term.Footnote 9 Here \(I_{it}=1\) if an agent itemizes, namely if the sum of deductible expenditures \(\left( D^*_{it}+E_{it}\right) \) is larger than the standard deduction \(\left( S^*_{it}\right) \).Footnote 10

At any time t, a household is either an exogenous itemizer (\(I_{it}=1\) where \(E_{it}>S_{it}^{*}\)), an endogenous itemizer (\(I_{it}=1\) where \(D_{it}+E_{it}>S_{it}\) and \(E_{it}\le S_{it}^{*}\)) or a non-itemizer (\(I_{it}=0\), i.e., \(D_{it}+E_{it}\le S_{it}\)). As noted above, including endogenous itemizers in the estimation sample has long been recognized to cause the OLS estimator to be downward biased. A common solution to this issue in the literature omits endogenous itemizers, generally a small share of the sample, leaving only non-itemizers and exogenous itemizers in the estimation sample.

This approach only addresses one side of the problem as \(I_{it}\) is in general a function of \(D_{it}\), not just for endogenous itemizers. A non-itemizer has donations bounded above (since \(D_{it}\le S_{it}-E_{it}\)) and faces a higher price than an itemizer, whose donations are unbounded. This is the converse to the bias caused by endogenous itemizers, who have donations bounded below \(\left( S_{it}-E_{it}>0\text { and }D_{it}>S_{it}-E_{it}\right) \) and face a lower price than non-itemizers (as the marginal tax rate is greater then zero). We show formally that even omitting endogenous itemizers, a large bias remains as a result of households itemizing in some years and not in others where this bias is not expunged by removing individual fixed effects.

To show this issue, we consider a model where endogenous itemizers are omitted (as is commonly done in the literature) and individual effects (\(\alpha _{i}\)) are removed via first differencing (FD).Footnote 11 We omit endogenous itemizers for simplicity and to maintain comparability with the results in the literature. First differencing Eq. (1) gives

$$\begin{aligned} \Delta \log (D_{it})=\beta \Delta \log (P_{it})+\omega '\Delta X_{it}+u_{it} \quad \text {where} \quad u_{it}=\Delta \epsilon _{it}. \end{aligned}$$
(2)

There are three sources of price variation: (1) changes in taxable income and other observables which determine \(\tau _{it}\) (which we control for), (2) exogenous variation in the marginal tax rate schedule (which can be exploited to identify the price effect) and (3) changes in itemization status, \(I_{it}\), which we show are endogenous. We define the following dynamic itemization behaviors for any i, t

  1. I1

    Continuing itemizer:\(\Delta I_{it}=0\), \(I_{i,t-1}=1\), \(\;I_{it}=1\)

  2. I2

    Stop itemizer:\(\Delta I_{it}=-1\), \(I_{i,t-1}=1\), \(\;I_{it}=0\)

  3. I3

    Start itemizer: \(\Delta I_{it}=1\), \(I_{i,t-1}=0\), \(\;I_{it}=1\)

  4. I4

    Continuing Non-itemizer:\(\Delta I_{it}=0\), \(I_{i,t-1}=0\), \(\;I_{it}=0\).

Note we refer to I2 and I3 collectively as ‘switchers.’ Define \(V_{it}=S_{it}-E_{it}\) which is the standard deduction minus expenses plus one. So, \(I_{it}=0\) where \(V_{it}\ge 1\) and \(I_{it}=1\) where \(V_{it}<1\). Table 1 summarizes the changes in price and the bounds on changes in donations (if any) for the four dynamic itemization behaviors (I1–I4).

Table 1 Changes in donations and price for I1–I4

To show the bias, we decompose the correlation between \(u_{it}\) and \(\Delta \log (P_{it})\) into four component parts corresponding to each quadrant of Table 1. For continuing non-itemizers (I4), the change in price equals zero and hence does not introduce any bias in the OLS estimator in Eq. (2). For continuing itemizers (I1), there is no bound on \(\Delta \log (D_{it})\) and since \( u_{it}\) is exogenous and uncorrelated with \(\Delta \log (1-\tau _{it})\) no bias is introduced by this group either.

However, when \(\Delta I_{it}=1\) (start itemizers, I3) then \(\Delta \log (D_{it})\) (and hence \(u_{it}\)) are bounded below where \(\Delta \log (P_{it})<0\) and so the two variables are negatively correlated. To see this more formally note that for start itemizers \(I_{it}=1\) (i.e., \(E_{it}\ge S_{it}^{*}\) as we consider only exogenous itemizers) and \(I_{it-1}=0\) (i.e., \(D_{i,t-1}\le S_{i,t-1}-E_{i,t-1}\)), so donations in \(t-1\) are bounded from above and donations in t are unbounded.Footnote 12 It then follows that \(\Delta \log (D_{it})\) is bounded from below for start itemizers. Formally,

$$\begin{aligned} \Delta I_{it}=1\;\Rightarrow \;\Delta \log (D_{it})\ge & {} \log (D_{it})-\log (S_{i,t-1}-E_{i,t-1}) \end{aligned}$$
(3)
$$\begin{aligned} ~\ge & {} -\log (S_{i,t-1}-E_{i,t-1}) \end{aligned}$$
(4)

where (4) follows since \(\log (D_{it})\ge 0\). Given that \(\Delta \log (D_{it})\) is bounded below for start itemizers, the residuals, \(u_{it}\), are also bounded below. Since \(u_{it}\) are mean zero (with the inclusion of a constant) the residuals are skewed to the positive for start itemizers; a group who also faces a decrease in price from 1 to \(1-\tau _{it}\). The same argument holds in reverse for stop itemizers. Hence, changes in itemization status lead to a negative correlation between \(\Delta \text {log(}P_{it})\) and \(u_{it}\), even when \(\beta =0\).

Theorem 1 demonstrates this result (see proof in Appendix A), showing that the OLS-FD estimator of \(\beta \) in (2) is downward biased in the presence of switchers. For ease of exposition, we assume \(\omega =0\) and \(E[u_{it}]=0\).Footnote 13 Equation (2) then collapses to

$$\begin{aligned} \Delta \log (D_{it})=\beta \Delta \log (P_{it})+u_{it} \end{aligned}$$
(5)

and the OLS-FD estimator of \(\beta \) in (5) is \(\hat{\beta }_\mathrm{FD}=\frac{\sum _{i=1}^{N}\sum _{t=2}^{T}\Delta \log (D_{it})\Delta \log (P_{it})}{\sum _{i=1}^{N}\sum _{t=2}^{T}\Delta \log (P_{it})^{2}}\).Footnote 14

To simplify the proof, we assume that \((D_{it},\tau _{it},u_{it})'\) is i.i.d.Footnote 15 We also assume that \(\tau _{it}\) conditional on income is strictly exogenous which we achieve by controlling for income. While the marginal tax rate schedule itself is exogenous, \(\tau _{it}\) will be a nonlinear function of taxable income. As such \(\Delta \log (P_{it})\) is highly nonlinear in income and if we fail to control for any potential nonlinearity between \(\Delta \log (D_{it})\) and \(\Delta \log (Y_{it})\) then we introduce a correlation between \(\Delta \log (P_{it})\) and \(u_{it}\). In light of this, we check the robustness of our results to nonlinear specifications in income, results provided in Appendix D.Footnote 16

Define \(p_{1}=\mathcal {P} \{\Delta I_{it}=1\}\), \( p_{-1}=\mathcal {P}\{\Delta I_{it}=-1\}\), \(\xi _{1}=E[u_{it}\Delta \log (P_{it})|\Delta I_{it}=1]\) and \(\xi _{-1}=E[u_{it}\Delta \log (P_{it})|\Delta I_{it}=-1]\).

Theorem 1

\(\hat{\beta }_\mathrm{FD}\overset{p}{\rightarrow }\beta +(p_{1}\xi _{1}+p_{-1}\xi _{-1})/E[(\Delta \log (P_{it}))^{2}]\) where \(\xi _{1},\xi _{-1}<0\).

Theorem 1 shows that is there a downward bias in the OLS-FD estimate of \(\beta \) when the probability of either stop or start itemizing is nonzero. In our sample, \(p_{1}\) and \(p_{-1}\) are approximately 0.1 and 0.08, respectively. The conditional covariance between \(u_{it}\) and \(\Delta \text {log(}P_{it})\) (\(\xi _{1}\), \(\xi _{-1}\)) is negative for both forms of switchers so Theorem 1 implies a downward bias in the estimator of \(\beta \) in the standard model.Footnote 17

The first thought toward a solution to this bias would be to search for an instrument for \(\Delta \log (P_{it})\). An obvious choice is the exogenous change in the tax rate (conditioning on a given level of taxable income). Exogenous variation in marginal tax rates has been explicitly relied upon in both tax-filer and survey data studies to estimate price elasticities of giving in the past (e.g., Feldstein 1995; Bakija and Heim 2011). We pursue an instrumental variable approach and find evidence that our proposed instruments (detailed in Sect. 3.1 below) satisfy the identification condition. However, the correlation between these instruments and \(\Delta \text {log}(P_{it})\) is small, as much of the variation in \(\Delta \text {log}(P_{it})\) arises from variations in \(\Delta I_{it}\). As such the 2SLS estimator yields large standard errors that make any meaningful economic inference implausible.

As such we seek a more efficient method to estimate the price elasticity. The source of the endogeneity in this problem differs from that commonly found in many instrumental variable settings as the source of the endogenous variation in \(\Delta \log (P_{it})\) is measurable (arising from changes in \(I_{it}\)). One complication arises as \(\Delta \log (P_{it})\) is a nonlinear function of \(I_{it}\) and \(I_{i,t-1}\). As such it is not immediately clear how to transform the standard model to expunge this endogenous variation in \(\Delta \log (P_{it})\). Intuitively, controlling for \(\Delta I_{it}\) removes the variation in \(\Delta \log (P_{it})\) from the change in itemization status and should (possibly under some restrictions) remove the endogenous price variation in \(\Delta \log (P_{it})\). This would then leave the maximal exogenous variation in price with which to consistently estimate \(\beta \) and with more precision than a 2SLS-FD estimator.Footnote 18

Theorem 2 below formalizes this intuitive argument, showing that controlling for change in itemization status removes the bias in Theorem 1 under a testable restriction that the average change in price for stop and start itemizers is of the same magnitude. We define the ‘itemizer model,’ as opposed to the standard model of Eq. (2) which controls for \(\Delta I_{it}\), as

$$\begin{aligned} \Delta \log (D_{it})=\gamma \Delta I_{it}+\beta \Delta \log (P_{it})+\omega '\Delta X_{it}+e_{it}. \end{aligned}$$
(6)

Define \(z_{it}=(\Delta I_{it},\Delta \log (P_{it}))'\) and \(w_{it}=(z_{it}',X_{it}')'\) the OLS-FD estimator in the ‘itemizer model’ \( \hat{\theta }_\mathrm{FD}^{I}=\left( \sum _{i=1}^{N}\sum _{t=2}^{T}w_{it}w_{it}'\right) ^{-1}\sum _{i=1}^{N}\sum _{t=2}^{T}w_{it}\Delta \log (D_{it})\) where we express \(\hat{\theta }_\mathrm{FD}^{I}=(\hat{\gamma }_\mathrm{FD}^{I},\hat{\beta }_\mathrm{FD}^{I},\hat{\omega }_\mathrm{FD}^{I'})'\).

Intuitively, the coefficient \(\gamma \) on \(\Delta I_{it}\) allows the mean change in donations for switchers (conditional on a given marginal tax rate and set of characteristics) to differ relative to non-switchers (by \(\gamma \) and \(-\gamma \), respectively). In this sense, this coefficient ‘mops up’ the bias derived in Theorem 1 by accommodating this mean shift in donations for switchers which is inherently correlated with the price causing a bias in the OLS estimator of \(\beta \) from Eq. (2).Footnote 19

Further to note, \(\gamma \) in this case has no real economic interpretation but is a nuisance parameter which allows consistent estimation of \(\beta \). Even if donations were unresponsive to price, and indeed any other factors, it must follow that \(\gamma >0\) as by definition the mean change in donations (conditional on other deductible expenses) is negative for stop itemizers, and vice versa for start itemizers. It could be the case \(\gamma \) will in part reflect a price effect, e.g., if there is an ‘itemization effect’ (Boskin and Feldstein 1977), namely the response to a price change from a change in \(I_{it}\) might differ from that of a corresponding price change from a change in \(\tau _{it}\) (or more broadly if there is any nonlinear relationship between \(\Delta \log (P_{it})\) and \(\Delta \log (D_{it})\)). In either case, \(\gamma \) would partly pick up this price effect and we would need to model this nonlinear price relationship. This issue is discussed further in Sect. 4.Footnote 20

Define \(\bar{\tau }_{1}=E[\log (1-\tau _{it})|\Delta I_{it}=1]\), \(\bar{\tau }_{-1}=E[\log (1-\tau _{i,t-1})|\Delta I_{it}=-1]\) and \(C=\det (E[w_{it}w_{it}'])>0\) (ruling out any multi-collinear regressors in \(X_{it}).\)

Theorem 2

If \(E[e_{it}X_{it}]=0\) (exogenous controls)

$$\begin{aligned} \hat{\beta }_\mathrm{FD}^{I}\overset{p}{\rightarrow }\beta +\frac{p_{1}p_{-1}}{C}(\bar{\tau }_{1}-\bar{\tau }_{-1})(E[e_{it}|\Delta I_{it}=-1]+E[e_{it}|\Delta I_{it}=1]). \end{aligned}$$
(7)

By Theorem 2 (formally proven in Appendix A), there is no bias when either \(p_{1}\) or \(p_{-1}\) are zero, which, as noted above, is not the case in our sample. More importantly, it shows there is no asymptotic bias in \(\hat{\beta }_\mathrm{FD}^{I}\) if the average price increase for stop itemizers (\(\bar{\tau }_{-1}\)) is of the same magnitude as the average price decrease for start itemizers (\(\bar{\tau }_{1}\)). If (for a given \(\Delta X_{it}\)) both stop and start itemizers have the same price elasticity (\(\beta \)) then the size of the endogenous response of \(\Delta \log (D_{it})\) conditional on \(\Delta X_{it}\) will be of equal magnitude (but opposite sign) provided they face the same magnitude of price change on average. This restriction \(\left( \bar{\tau }_{1}=\bar{\tau }_{-1}\right) \) is testable, and we find strong empirical support that it holds (discussed below). Moreover, if \(\bar{\tau }_{1}=\bar{\tau }_{-1}\) then Theorems 1 and 2 imply \(\hat{\beta }_\mathrm{FD}-\hat{\beta }_\mathrm{FD}^{I}\) consistently estimates the bias in \(\hat{\beta }_\mathrm{FD}\) shown in Theorem 1.

3 Data description, specification of the tax-price of giving and instruments

Our analysis uses data from the Panel Study of Income Dynamics (PSID) covering, biannually, 2000–2012.Footnote 21 The PSID contains information on socioeconomic household characteristics, with substantial detail on income sources and amounts, certain types of expenditure, employment, household composition and residential location. In 2000, the PSID introduced the Center on Philanthropy Panel Study (COPPS) module which includes questions about charitable giving.Footnote 22

The raw sample of data has 58,993 observations. Following Wilhelm (2006), we remove the low-income oversample leaving us with a representative sample of American households. Households donating more than 50% of their taxable income, households with taxable income less than the standard deduction and households appearing only once during the observed period are omitted. These restrictions leave us with a working sample of 28,480 observations (6325 households appearing on average 4.5 years). The unit of analysis is the household. All monetary figures are in 2014 prices.Footnote 23

Actual itemization status \(\left( I_{it}\right) \) is reported in the survey. To identify the endogenous itemizers, we predict itemization status by determining if the sum of deductible expenditures of each household (donations, paid property taxes, mortgage interest, state taxes and medical expenses in excess of 7.5% of gross income) is larger than the standard deduction faced by the household (about $6,000 for single person households and $12,000 for married couples, moving roughly in line with inflation each year).Footnote 24 Following convention, endogenous itemizers are defined as households who report that they itemize and are predicted to itemize, but only when donations are included among itemized deductions, i.e., (\(0<S-E<D)\). Endogenous itemizers comprise approximately 3% of the overall sample and 7% of itemizers. Exogenous itemizers \((E>S)\) make up 46% of the sample and 93% of the itemizers.Footnote 25

The marginal tax rates used to calculate the price are obtained using the National Bureau of Economic Research’s Taxsim program (Feenberg and Coutts 1993). This allows for the calculation of rates and liabilities at both the state and federal level given a number of tax relevant household characteristics including earned income, passive income, various deductible expenditures, capital gains and marital status. As a result, the calculated marginal tax rates are a function of the observable characteristics we submit to Taxsim and the exogenous federal and state tax codes.

We define the marginal tax rate as

$$\begin{aligned} \tau _{it}=\frac{\tau {}_{it}^\mathrm{Fed}+\delta _{it}^\mathrm{State}\tau {}_{it}^\mathrm{State}-\tau {}_{it}^\mathrm{State}\tau {}_{it}^\mathrm{Fed}\delta _{it}^\mathrm{Fed}-\tau _{it}^\mathrm{State}\tau _{it}^\mathrm{Fed}\delta _{it}^\mathrm{State}}{1-\tau _{it}^\mathrm{State}\tau _{it}^\mathrm{Fed}\delta _{it}^\mathrm{Fed}} \end{aligned}$$
(8)

where \(\tau _{it}^\mathrm{Fed}\) is the federal marginal income tax rate faced by household i in year t, \(\tau _{it}^\mathrm{State}\) is the state marginal income tax rate (42 states have a state income tax), \(\delta _{it}^{S}\) is a dummy equal to 1 if donations can be deducted from state tax returns (75% of these states allow donations to be deducted), and \(\delta _{it}^{F}\) is a dummy equal to one if federal taxes can be deducted from state returns (allowed in six states) and \(I_{it}\) is equal to 1 if i itemizes in year t and 0 otherwise.

The actual marginal tax rate, \(\tau _{it}^{a}\), is calculated using i’s tax relevant characteristics in t and i’s actual level of giving in t. The price of giving for this household is then \(P_{it}^{a}=1-I_{it}\tau _{it}^{a}\). However, as noted in Auten et al. (2002), \(\tau _{it}^{a}\), and thus \(P_{it}^{a}\), will be endogenous, even for exogenous itemizers, as donations may be large enough to push i down to a lower tax bracket.

To address this source of endogeneity, distinct from the source we focus on in this paper, we follow Auten et al. (2002) and Brown et al. (2012) in constructing an alternative marginal tax rate, \(\tau _{it}^{b}\) calculated as the mean of the marginal tax rate setting \(i's\) giving in t to 0 (sometimes called the ‘first-dollar’ marginal tax rate in the literature), and the marginal tax rate calculated by setting i’s giving in t at 1% of median household income (the level used in Auten et al. (2002) which corresponds roughly to the median level of giving in our sample). The price variable we use in the regression analysis below is then \(P_{it}^{b}=1-I_{it}\tau _{it}^{b}\) which, as Auten et al. (2002) note, will be ‘consistent’ with the actual price of giving but will not suffer from the endogeneity from donations pushing a taxpayer to a lower tax bracket (the first source of endogeneity noted in the introduction). The correlation between \(P_{it}^{a}\) and \(P_{it}^{b}\) is 0.992.Footnote 26

To help clarify the intuition of the bias derived in Theorem 1, we present descriptive statistics for changes in price and donations for the four types of dynamic itemization behaviors (I1 to I4 from Sect. 2) in Table 2. We present complete descriptive statistics for all other control variables in Appendix B.

Table 2 Descriptive statistics of primary variables in first differences

Taking all the taxpayers together, the mean change in price is essentially 0 (− 0.002 in column (1)) and the mean change in donations is 0.037, though there is a mass point at 0 with 21% of the observations experiencing no change in donations. Price changes for continuing itemizers, which come from changes in marginal tax rates (and taxable income for which we control), are essentially 0 on average (0.004 in column (2)). However, the mean increase in the price of giving (\(\Delta \log P|\Delta \log P>0\)) for continuing itemizers is 0.080 (median \(=\) 0.042) and the mean decrease is − 0.089 (median \(=\) 0.063). The implied elasticity for continuing itemizers is 0.337, i.e., small and positive.Footnote 27

Start itemizers, for whom the price necessarily falls, see a 0.257 average decrease in log of price. Stop itemizers, who necessarily face a price increase, see an average log price increase of 0.261. The price changes for start and stop itemizers are driven largely by the change in itemization status. Note that the price for continuing non-itemizers does not change, being equal to 1 by definition.

As we argue above, the mean change in donations for start and stop itemizers (conditional on deductible expenditures, which we control for) must be larger and smaller, respectively, than the changing donations for non-switchers. For switchers, the implied elasticities are much larger (in absolute value) being − 2.351 for start itemizers and − 1.832 for stop itemizers with weighted mean elasticity of − 2.107. By Theorem 1, the negative bias in the standard model comes from the price variation from switchers. As such we would expect to find larger implied elasticities, in absolute value, from the switchers relative to the continuing itemizers, which is consistent with these results.

3.1 Instrumental variables for price

Any attempt to identify the price elasticity of giving, via 2SLS or otherwise, relies on exogenous variation to the tax code to introduce variation in the marginal tax rates and thus price. The largest changes to federal tax rates during our observed period occurred in the Economic Growth and Tax Relief Reconciliation Act of 2001 and the Jobs and Growth Tax Relief Reconciliation Act of 2003, which saw changes to the federal income tax brackets and marginal rates in those brackets. Other changes included adjustment of the manner in which dividends are taxed and changes to the Alternative Minimum Tax exemption levels (Tax Increase Prevention and Reconciliation Act of 2005) though Congress introduces a multitude of changes each year. In fact, the US Congress made nearly 5000 changes to the federal tax code between 2001 and 2012 (Olson 2012). Moreover, forty-three states impose some form of income tax and rates range from 0.36% in Iowa on income below $1539 up to 11% on income over $200,000 in Hawaii. As state income tax rates are set by state legislatures, the evolution of those rates over time differs from state to state providing temporal as well as cross-sectional exogenous variation in the state marginal income tax rates. Though the most significant changes to the federal tax code took place in the early 2000s, this exogenous tax variation is not isolated to that particular period.

We isolate an exogenous change in the marginal tax rate following Gruber and Saez (2002) by constructing a ‘synthetic’ marginal tax rate, \(\tau _{it}^{s}\) in a manner analogous to \(\tau _{it}^{b}\) but using i’s tax relevant characteristics in t, including giving set to 0, but the tax code in place at \(t+2\). Any difference between \(\tau _{it}^{s}\) and \(\tau _{it}^{b}\) is necessarily due to changes in the federal or state tax codes. Figure 1 plots the mean exogenous increases \(\left( \left. \overline{\tau _{it}^{b}-\tau {}_{it}^{s}}\right| \tau _{it}^{b}-\tau {}_{it}^{s}>0\right) \) and decreases \(\left( \left. \overline{\tau _{it}^{b}-\tau {}_{it}^{s}}\right| \tau _{it}^{b}-\tau {}_{it}^{s}<0\right) \) in marginal tax rates.

Fig. 1
figure 1

Mean exogenous increases and decreases in marginal tax rates. Notes The figure plots \(\left( \left. \overline{\tau _{it}^{b}-\tau {}_{it}^{s}}\right| \tau _{it}^{b}-\tau {}_{it}^{s}>0\right) \) and \(\left( \left. \overline{\tau _{it}^{b}-\tau {}_{it}^{s}}\right| \tau _{it}^{b}-\tau {}_{it}^{s}<0\right) \) on the left-hand axis and the proportion of the sample in each year experiencing an exogenous change in their marginal tax rate on the right-hand axis

Between about 40 and 60% of the sample experiences an exogenous change in their marginal tax rate face in a given year. Around 79% of households experience at least one exogenous change to their marginal tax rate. The mean exogenous increase in a household’s marginal tax rate is 0.032 (median=0.006), and the mean exogenous decrease in a household’s marginal tax rate is − 0.035 (median \(=-\) 0.017).

The first instrumental variable we consider for \(\log (P_{it})\) is the synthetic change in the marginal tax rate (\(\tau _{it}^{b}-\tau {}_{it}^{s}\)) à la Gruber and Saez (2002). The correlation between \(\tau _{it}^{b}-\tau {}_{it}^{s}\) and \(\Delta \text {log}(P_{it})\) is, however, small (\(\rho =-\,0.067\)) where the majority of the variation in \(\Delta \text {log}(P_{it})\) (about 70%) arises from changes in itemization status. The exogenous change in the marginal tax rates accounts for only 1.7% of the variation in \(\Delta \text {log}(P_{it})\).

Our second instrument is \(\Delta \tau _{it}^{b}\) which is excludable as the tax rate where \(D=0\) and the tax rate calculated by setting i’s giving in t at 1% of median household income are unrelated to the household level of donation conditional on our set of controls. This implicit assumption is frequently relied upon in the literature for identification. The correlation between \(\Delta \tau _{it}^{b}\) and \(\Delta \text {log} (P_{it})\) is 0.341 and about 10% of the variation in \(\Delta \text {log}(P_{it})\) is explained by variation in \(\Delta \tau _{it}^{b}\).Footnote 28

4 Results

The primary results of our paper are presented in Table 3.Footnote 29 We estimate Eq. (2) including logged net taxable income, logged non-donation deductible expenditures (sum of mortgage interest, state taxes paid, medical expenditure and property tax paid plus $1), logged age of the household head, the number of dependent children in the household as well as dummies for male household heads, being married, highest degree earned and home ownership.Footnote 30 All estimated models control for state and year fixed effects.Footnote 31

Table 3 Estimates of the price elasticity of giving

Column (1) presents results from OLS-FD estimation in Eq. (2), an estimate of the price elasticity of the average taxpayer. The estimated elasticity is − 1.24 (95% confidence interval − 1.59 to − 0.88). This result is closely in line with those surveyed in Peloza and Steel (2005) and Batina and Ihori (2010) and with more recent work also using PSID (Brown et al. 2012; Yöruk 2010, 2013; Brown et al. 2015; Zampelli and Yen 2017). Note that the elasticities reported here are the total elasticities, the measure most relevant to determining the efficiency of the tax incentive for giving, not the intensive-margin elasticities as is reported in some papers (e.g., McClelland and Kokoski 1994).

Though we exclude endogenous itemizers and construct the price in line with Auten et al. (2002) to address the two long-recognized sources of endogeneity in \(\tau \) the estimate in column (1) still derives from an estimator with a downward bias from inclusion of non-itemizers (Theorem 1). To address this, we instrument for price using the approach outlined in Sect. 3.1.

Column (2) provides results applying the 2SLS-FD estimator to Eq. (2) using the ‘synthetic’ change in the marginal tax rate, \(\left( \tau _{it}^{b}-\tau {}_{it}^{s}\right) \), as an instrument for \(\Delta \text {log}\left( P_{it}^{b}\right) \). Though the correlation between \(\left( \tau _{it}^{b}-\tau _{it}^{s}\right) \) and \(\Delta \text {log}\left( P_{it}^{b}\right) \) is small, there is strong evidence to support that it satisfies the identification condition. The point estimate of − 2.54 is, however, very imprecisely estimated (95% confidence interval − 6.33 to 1.26).

Column (3) proceeds similarly to column (2) now using \(\Delta \tau _{it}^{b}\) as an instrument for \(\Delta \text {log}\left( P_{it}^{b}\right) \).Footnote 32 The point estimate is closer to zero than in (2) with a corresponding reduction in the standard error, though the confidence interval is still quite wide and there is not sufficient evidence to rule out the hypothesis that price elasticity is elastic (95% confidence interval − 1.33 to 0.52).

The scope of inference on the true price elasticity in columns (2) and (3) is limited since the exogenous variation in the price from the instruments is small. Consequentially, t tests of the null hypotheses that \(\beta =0\) and \(\beta \le -1\) both have low power and there is little of economic interest that we can draw from these results.

There are also other issues with inference based on columns (2) and (3). Our interest is in estimating the price elasticity of the average taxpayer, but these models estimate the elasticity from variation in the price from exogenous changes in the marginal tax rate, the local average treatment effect (LATE). This is not the same as the effect of a change in the price of giving over the whole population, i.e., the average treatment effect, the parameter of interest.

Moreover, identifying the LATE requires that the instrument affects the endogenous variable in the same direction for everyone (i.e., the monotonicity condition holds). This condition may not hold in our setting as we may have ‘defiers,’ i.e., people for whom the realized change in the price is the opposite of the change predicted by the instrument. To understand ‘defiers’ in our setting consider the case of an exogenous increase in marginal tax rates. For continuing and start itemizers this will lower the price of giving. However, for stop itemizers the price will increase in spite of the exogenous increase in the marginal tax rates, i.e., they are ‘defiers’. Such ‘defiers’ (and their converse) make up about 12% of our sample. Violations of the monotonicity assumption (Imbens and Angrist 1994) imply the 2SLS estimator does not necessarily estimate the LATE.

Column (4) presents results for the OLS-FD estimator of the itemizer model in Eq. (6). As shown in Theorem 2, this specification will yield a consistent estimator of \(\beta \) (the average treatment effect) when \(\bar{\tau }_{1}-\bar{\tau }_{-1}=0\) where we find evidence that this restriction holds (p value \(=\) 0.797) with a sample estimate of \(\bar{\tau }_1-\bar{\tau }_{-1} \) of − 0.001. The point estimate of the price elasticity in column (4), − 0.08 (95 confidence interval − 0.58 to 0.42), is very close to and not significantly different from 0.Footnote 33

This result provides strong evidence the true price response for the average taxpayer is inelastic. Given there is strong evidence the OLS-FD estimator in (4) is consistent with a standard error about one half of those from the estimators in column (3) and (4), we conclude that unlike the findings from the 2SLS-FD estimators the price elasticity is not elastic. This finding is also in contrast to the general findings of many previous studies, though is consistent with the more recent work in Hungerman and Ottoni-Wilhelm (2016).

As noted above, consistency of the OLS-FD estimator in the itemizer model implies that we can consistently estimate the size of the bias in the estimates obtained from the standard model via the difference between the estimated elasticities in columns (1) and (4) of Table 3 which is \(-1.16\). This sizeable bias, about the same size as the average estimated price elasticity from survey data, could explain why such strong price responses have been found in the literature using survey data.

4.1 The extensive margin

Recent work (Hungerman and Ottoni-Wilhelm 2016; Almunia et al. 2017) focuses greater attention on the impact of tax incentives at the extensive margin, i.e., the decision to give any nonzero amount. We estimate the effect of the price of giving on the decision to donate using a linear probability model in first differences and report results in Table 4.Footnote 34 While we do not derive the bias formally in the models considered in Table 4, the intuition for the bias is the same as in Theorem 1 for Eq. (2), namely itemization status is a function of whether or not one gives so the price is endogenous.

Table 4 The price effect at the extensive margin

The pattern of the results is similar to those in Table 3. The lack of evidence for an effect at the extensive margin in column (4) in Table 4 is consistent with the findings in both Hungerman and Ottoni-Wilhelm (2016) who also consider the American context, and with Almunia et al. (2017) who study tax incentives for giving in the UK and find an extensive-margin elasticity of about − 0.1.

The above results suggest that the average taxpayer is not responsive to changes in the price of giving, consistent with Clotfelter’s observation. To test the robustness of the results in Table 3 to mis-specification, we follow the good practice outlined in Athey and Imbens (2015) and re-estimate Eqs. (2) and (6) under various specifications and estimation samples. We present the results of these robustness checks in Appendix D. In summary, the results presented in Table 3, and the estimated size of the bias therefrom, remain stable across the various models considering changes to the sub-sample used in estimation, nonlinearities in income, different specifications of the dependent variable and the exclusion of other itemizable expenditures as a control.

4.2 Testing for nonlinearities in the price effect

Note that the estimate of \(\gamma \), the coefficient on \(\Delta I_{it}\), in Table 3 suggests that (conditional \(\Delta X_{it}\)) average log donations of start and stop itemizers relative to non-switchers is \(+\,0.44\) and \(-\,0.44\), respectively, which corresponds with the intuition in Sect. 2. At first sight, this could be interpreted as the donors’ response to the price change from the change in itemization status, and hence part of the true price effect. However, by the discussion in Sect. 2 we know that \(\gamma \) must be greater than zero and reflects the response to endogenous price changes of switchers, not purely a true price effect. It may be that the price response for switchers differs from non-switchers, in this case \(\gamma \) may indeed pick up some genuine responsiveness of donations to changes in the price, and we may overestimate the bias.

While controlling for itemization status allows consistent estimation of the price elasticity of giving for the average taxpayer as seen above further complications arise if there are other problems with the standard specification (Eq. (2)). Another key restriction of Eq. (2) is that the price effect is linear in \(\Delta \text {log}\left( P_{it}\right) \) and is the same for switchers and continuous itemizers. However, if the average response (ceterisparibus) to a, say, 30% price drop is more than 10 times the change from a 3% price drop, then the intercept would shift for switchers even aside from a bias in the standard model. In this case, part of \(\gamma \) reflects endogenous movement in \(\Delta \text {log}\left( P_{it}\right) \) and part will pick up a price response.

There are economic reasons to think the response to a change in P coming from a change in itemization status may differ from the response to a change in P from changes in the marginal tax rate. Such an ‘itemization effect’ was posited early in the literature (Boskin and Feldstein 1977). Dye (1978) points out that taxpayers are more likely to know their itemization status than their marginal tax rate. The change induced in P by a change in itemization status is large and thus likely to be more salient, whereas changes in the marginal tax rate can be very small. Dye (1978) estimates a specification very similar to the itemizer specification we study. He, like us, finds that the itemization status is a highly significant determinant of giving. However, Dye misinterprets this estimated effect, claiming that the identified price effect in the literature is really an itemization effect, failing to attribute any of the estimated effect to the bias demonstrated above.Footnote 35

Caution must therefore be taken in how we interpret \(\gamma \) and \(\beta \) in the presence of omitted nonlinearities in the price effect. When changes in itemization status are controlled for, the price response we estimate (\(\beta \)) is the average price response to changes in the marginal tax rate, which are quite small. If there are strong nonlinearities we cannot infer that this estimated elasticity reflects the response to larger changes in price such as those coming from changes in itemization status. We consider the possibility of an itemization effect and more general nonlinearities in the effect \(\Delta \text {log}\left( P_{it}\right) \) on \(\Delta \text {log}\left( D_{it}\right) \) in our model with corresponding results presented in Table 5.

Table 5 Nonlinear effect of \(\Delta \text {log}\left( P_{it}\right) \)

In column (1) we re-estimate the itemizer model allowing the price elasticity to differ for start or stop itemizers (‘switchers’). The estimated price elasticity for switchers (\(\hat{\beta }=-\,0.205\), 95% confidence interval − 1.11 to 0.70) does not significantly differ from that of non-switchers or from 0. However, note that given the high correlation (multicollinearity) between \(\Delta I\) and \(Switcher\times \Delta \text {log}P\) (\(\hat{\rho }=-\,0.936\)) yielding a large standard error and making it difficult to identify the price elasticity for switchers and similarly to estimate precisely the coefficients on the nonlinear terms in (2)–(5).

In column (2), we include the square of \(\Delta \text {log}(P_{it})\) in Eq. (2) but find little evidence of a quadratic price specification. We then interact \(\Delta \text {log}(P_{it})\) with dummies taking a value of 1 if \(\Delta \text {log}(P_{it})\) is in the top quartile of the \(\Delta \text {log}(P_{it})\) distribution (column (3)), in the top decile (column (4)) or in the top percentile (column (5)). In columns (3),(4) and (5), the coefficient on the interaction term is close to 0 and statistically insignificant at conventional levels.

In the last rows of Table 5, we present results from the one-sided t tests of the estimated price elasticities being elastic (\(\le -1\)) against the alternative hypothesis that the donations are price inelastic for those facing larger price increases. For column (1), this corresponds to a test that the response to price of switchers is inelastic and for columns (3)–(5) for those experiencing price changes in the respective three quartiles defined above. We find strong evidence to reject the hypothesis that giving is price elastic for larger price changes in (3)–(5).Footnote 36 It is less clear if the response to prices faced by switchers is elastic with \(p=0.084\).

A key feature here is the stability of the coefficient on \(\Delta \)itemizer over the different nonlinear specifications of the price. If there was a strong itemization or nonlinear price effect we would expect the estimate of \(\gamma \) to reduce. However, we find stable estimates of \(\gamma \) around 0.43 even allowing for different possible nonlinearities in \(\Delta \text {log}(P_{it})\). As such we conclude there is little evidence of a nonlinear price effect, and subsequently that we have overstated the bias found in Table 3.

We next turn to potential heterogeneity in the price elasticity of giving over income. This may be interesting in its own right, but we consider it in light of our results above which suggest the average taxpayer is not responsive to changes in the price of giving. However, studies using samples of (wealthier than average) itemizers consistently find evidence that itemizers are indeed responsive. An interesting question is then whether those people are responsive because they itemize or because they are wealthier.

4.3 Heterogeneity in the price elasticity over income

Studies using tax-filer data do not suffer from the bias derived in Theorem 1. An example of this kind of study is Bakija and Heim (2011) who find evidence of a price elasticity of around − 1. Itemizers are, on average, higher income earners than non-itemizers. For example, the sample of itemizers in Bakija and Heim (2011) has a mean income of about $1 million. Given itemizers in this sample are on average extremely wealthy, we cannot easily discern if the price effect estimated in Bakija and Heim, and elsewhere (e.g., (Randolph 1995; Auten et al. 2002) reflects the responsiveness of the average itemizer.

Some researchers (e.g., Feldstein and Taylor 1976; Reece and Zieschang 1985) have found the economically counterintuitive result that the price elasticity is largest for those with lowest incomes. Peloza and Steel (2005) find that the price elasticities for higher income donors seem to be slightly greater than, though not significantly different from, those for lower income donors. Bakija and Heim (2011) find little evidence the magnitude of the price effect varies with income, though their sample is disproportionately wealthy even for tax-filer data.

In Table 6, we present some descriptive statistics for taxable income decile groups.Footnote 37 Note that while the probability of being a continuing itemizer increases monotonically with income, the probability of switching itemization status rises with income and then falls. We return to this feature below. In column (6), we show the results of the test of the restriction outlined in Theorem 2. The restriction holds for every decile group \((p=0.1)\). In the analysis that follows we combine the bottom two decile groups due to the lack of price variation among the lowest income earners. As can be seen in Table 6, the variance of \(\Delta \text {log}(P_{it})\) at the bottom of the income distribution is about 1/4 that at the top making identification of the price effect difficult for these relatively poorer households.Footnote 38

Table 6 Descriptive statistics by income

In Fig. 2, we plot the estimated price elasticities from both the standard model and the itemizer model across these income groups.

Fig. 2
figure 2

Variation in estimated price elasticities over income. Notes The markers plot \(\hat{\beta }_\mathrm{FD}\) (triangles) and \(\hat{\beta }_\mathrm{FD}^{I}\) (circles) for each income group (bottom quintile, upper eight deciles). Gray markers are statistically insignificant at the 10% level, and black markers are significant at the 10% level

Black and gray markers indicate that we reject and accept the null hypothesis that \(\beta =0\) respectively (at the 10% level) against the alternative that \(\beta <0\) within the various income deciles. Estimates from the standard model are triangles, and the circles are estimates from the itemizer model. With the standard model, we find large and significant price elasticities for the bottom quintile and the next five decile groups as well as for the top decile group. The estimated price elasticities for the eighth and ninth decile groups are close to, and not statistically different from, 0. These results suggest a nonlinear relationship between the price responsiveness of taxpayers and their income with lower/middle income taxpayers as well as the wealthiest taxpayers being most sensitive to changes in the price of giving. In contrast, the results from the itemizer specification suggest that the bottom 90% of the income distribution is not sensitive to changes in the price of giving. We do find some evidence in the itemizer model that the highest income earners are sensitive as the estimated elasticities for the top decile (p value \(=\) 0.094) group are statistically significant. Note that the estimate from the itemizer model lies below that of the the standard model save for the top decile group where they are virtually equivalent.

We fail to reject the required restriction for the consistency of the itemizer model, i.e., \(\bar{\tau }_{1}=\bar{\tau }_{-1}\) for every decile group at the 10% level (see the last column of Table 6). As such, by Theorems 1 and 2 (now across each decile) the difference between the estimated income elasticities in each model is a consistent estimator of the bias in the price elasticity within each income decile from the standard model. The mean of the estimated biases over the decile groups is − 1.06 and is largest (in absolute value) for the middle deciles, where the probability of switching status is highest.

Below we plot the size of the estimated bias (\(\hat{\beta }_\mathrm{FD}-\hat{\beta }^I_\mathrm{FD}\)) against the probability of switching within each income decile group.

Fig. 3
figure 3

Estimated bias plotted against probability of switching itemization status across income decile groups. Notes The markers plot \(\hat{\beta }_\mathrm{FD}-\hat{\beta }_\mathrm{FD}^{I}\) by the probability of switching itemization status in each income group (bottom quintile, upper eight deciles). The line is the linear fit to these points

By Theorem 1, the size of the bias increases in \(p_{1},p_{-1}\) and decreases in Var(\(\Delta \text {log}P)\) for a given \(\xi _{1},\xi _{-1}\) which are unobservable (though we know are both negative by Theorem 1). If \(\xi _{1},\xi _{-1}\) were roughly equal across income deciles, or did not move in any systematic way, we should expect to see some negative (though not necessarily linear) relationship between the bias in the OLS estimator in the standard model and the probability of switching across income deciles. We see some support for this in Fig. 3 which shows the magnitude of the estimated bias by the probability of switching. The correlation between the probability of switching status and the size of the bias is \(-\,0.44\).

It is difficult to conceive of an economic rationale for the finding in the standard model of why lower income households would be more responsive to tax incentives than richer households. The results and discussion in this section utilizing Theorems 1 and 2 provide some evidence that this finding is at least in part due to a bias for utilizing endogenous price variation from switching itemization status.

While we find evidence that the average taxpayer is not sensitive to changes in the price of giving, it remains the case that previous studies using tax-filer data have regularly found price elasticities close to − 1. We find evidence that the average higher income earner also exhibits sensitivity to changes in the price of giving with price elasticities of around − 1 for the top decile group. However, higher income people are also more likely to itemize, as can be seen in Table 6. An obvious question is then whether the significant effects found here for the average high earner and the significant effects found in, for example, Bakija and Heim (2011) are driven by the fact that people are itemizers or higher income earners. As noted above, estimates obtained from tax-filer data are consistent and do not suffer from the bias derived in Theorem 1. To test this we estimate our model for continuing itemizers (equivalent to using tax-filer data) over different income decile groups and present results in Fig. 4.

Fig. 4
figure 4

Price elasticity by income group for continuing itemizers. Notes Each marker is the estimated price elasticity of giving for the group (bottom quintile, upper eight deciles). The whiskers show the 95% confidence interval around each estimate

Note from Table 6, non-itemizers have lower average within decile group income than itemizers (columns 1 and 2).

We find evidence that the highest earning continuing itemizers, those in the top decile group, do exhibit a rather substantial sensitivity to changes in the price of giving with elasticities around − 2, though we cannot reject a unitary price elasticity. Results are found similarly for itemizers among the wealthiest 5% (\(\hat{\beta }=-1.99\), se \(=\) 0.81). However, continuing itemizers at lower levels of income do not seem to be sensitive to changes in the price of giving. We estimate the model for all continuing itemizers below the top income decile together and obtain an estimated price elasticity of − 0.25 (95% confidence interval − 0.97 to 0.46) which we find to be statistically different from the estimated price elasticity for continuing itemizers in the top decile of income (p value \(=\) 0.047). These results, taken together with those in Fig. 2, suggest that it is the fact that one is a higher earner that corresponds to being more sensitive to changes in the price, not simply the fact that a person is an itemizer as we show that the average person (not the average itemizer) in the top income decile is sensitive to price changes, but we do not find evidence that lower income itemizers are sensitive to price changes.

5 Conclusions

Many studies estimating the price elasticity of donations use survey data as it includes data on donation behaviors of those in the general population including price variation from changes in itemization status not often seen in tax-filer data, allowing estimation of the response of the average taxpayer (and not the average, wealthier itemizer). In this paper, we show that the estimator of the price elasticity utilizing variation in price from changes in itemization status (largely in survey data) is severely biased downwards, even omitting endogenous itemizers as is done in the literature.

We derive the form of bias of the OLS-FD estimator in the standard model and show a downward bias when agents switch itemization status. It is shown that the approach of instrumenting the change in price with exogenous changes in the marginal tax rate, though identified, produces standard errors so large as to make economically meaningful inference difficult. We try to improve inference by developing an estimator which has no asymptotic bias though is more efficient than an instrument variable estimator. We do this by deriving the bias of the OLS estimator of the price elasticity in a model which controls for the change in itemization status (a measurable source of endogeneity in the price) and show that it is zero under a testable restriction which is strongly supported by the data. The standard errors of the price elasticity in this estimator are also over one half of those from 2SLS estimators we consider.

Empirically, we find that the consistent estimates of the price elasticity for the average taxpayer obtained using the itemizer model are not price elastic. However, even in the consistent and efficient OLS estimator, the standard errors are fairly large such that the question of whether the price elasticity is closer to 0 or − 1 remains open though the lower bound of the 95% confidence interval we estimate is − 0.59. The bias in the estimator obtained from the standard model in the literature is large, approximately of the order − 1. This finding is robust to numerous variations in specification and sample. Our results suggest that Clotfelter may be right in suggesting that the average taxpayer is unlikely to be responsive to the price of giving.

Estimates of the price elasticity in the standard model across different income levels show the size of price elasticity is generally decreasing (in absolute value) in income. We provide evidence that this perhaps surprising result is at least in part explained by the bias in the estimator of the price elasticity in the standard literature model. Correcting for this bias with the itemizer model, we no longer find evidence that lower income households respond most to tax incentives with estimates of the price elasticities in each income decile being closer to, and not significantly different from, 0. We do find evidence that higher income households are indeed responsive. This result differs from the findings in the literature using tax-filer data as our result is for the average taxpayer or average higher income taxpayer, whereas results from tax-filer data are for the average itemizer. We find that it is the higher income people, who are also more likely to be itemizers, that are sensitive to changes in the price of giving. Itemizers with incomes in the bottom 90% of the income distribution do not appear to respond to changes in the price of giving. This suggests it is the fact that people are higher income that corresponds to them being sensitive to changes in the price, not the fact that they itemize.

Considering these results together with the existing work using tax-filer data suggests that a rethinking of the tax deductibility of donations may be called for. It is well established in the literature that itemizing households are sensitive to changes in the price of giving (e.g., Bakija and Heim 2011). Lowry (2014) shows that taxpayers claimed $134.5 billion of charitable deductions in 2010, 53% of which is from taxpayers with income below $250,000 roughly the same income as the top decile in our data. Our results suggest the cost of tens of billions of dollars in lost tax revenue is not resulting in the benefit found in the literature in the form of increased charitable donations for the average taxpayer and in fact the bottom 90% of the income distribution. As such, and given the evidence presented here, the government may consider amending the charitable deduction for those households below the top marginal tax bracket or revising the subsidy in line with Saez (2004).