Abstract
The most recent generation to enter the workplace, generation Z, has been stereotyped as being less engaged in the workplace, despite being highly success oriented (Barna, 2018). This discrepancy might be explained by the theory of generations and generation units (Mannheim, 1952), which states that subgroups exist within each generational cohort. The purpose of this study is to identify intra-generational differences among generation Z employees in order to identify the subjective workplace perceptions and proclivities. In order to do so, we deployed Q methodology, which allowed us to identify subgroups within the generational cohort. Results indicated three distinct subgroups within generation Z: Social Investors, Chill Worker Bees, and Go Getters. Social Investors valued a work-life balance, Chill Worker Bees desired a comfortable workplace environment, and Go Getters prioritized advancing their career. All three groups reported prioritizing companies with high moral and ethical standards. These results present HR practitioners, employers, and managers with a new perspective on the distinct generation units within generation Z, including intra- and intergenerational overlap.
Similar content being viewed by others
References
Abate, J. J., Schaefer, T., & Pavone, T. (2018). Understanding generational identity, job burnout, job satisfaction, job tenure, and turnover intention. Journal of Organizational Culture, Communications and Conflict, 22(1), 1–12
Barna. (2018, June 6). Is Gen Z the most success-oriented generation? Barna. https://www.barna.com/research/is-gen-z-the-most-success-oriented-generation/
Becton, J. B., Walker, H. J., & Jones-Farmer, A. (2014). Generational differences in workplace behavior. Journal of Applied Social Psychology, 44(3), 175–189. https://doi.org/10.1111/jasp.12208.
Berezan, O., Kristhen, A. S., Agarwal, S., & Kachroo, P. (2018). The pursuit of virtual happiness: Exploring the social media experience across generations. Journal of Business Research, 89, 455–461. https://doi.org/10.1016/j.jbusres.2017.11.038
Bova, B., & Kroth, M. (2001). Workplace learning and generation X. Journal of Workplace Learning, 13(2), 57–65. https://doi.org/10.1108/13665620110383645.
Brouwer, M. (1999). Q is accounting for tastes. Journal of Advertising Research, 39(2), 35–39
Brown, S. R. (1980). Political subjectivity: Applications of Q methodology in political science. Yale University Press
Callahan, C., Robinson, T., & Trachmann, K. (2018). Migrant perception of social media. Journal of International Communication, 46. http://immi.se/intercultural/nr46/callahan.html
David, P., Gelfeld, V., & Rangel, A. (2017). Generation X and its evolving experience with the American dream. Journal of the American Society on Aging, 41(3), 77–83
Dennis, K. E., & Goldberg, A. P. (1996). Weight control self-efficacy types and transitions affect weight-loss outcomes in obese women. Addictive Behaviors, 21(1), 103–116
Dey, I. (1993). Qualitative data analysis. Routledge
Endres, T. G. (1997). Father-daughter dramas: A Q-investigations of rhetorical visions. Journal of Applied Communication Research, 25(4), 317–340. https://doi.org/10.1080/00909889709365483.
Fedorova, A., Gatti, M., & Menshikova, M. (2016). The expectations of new generations from the changes in consumption, work, and business in the digital age. In SGEM 2016, BK 1: Psychology and psychiatry, sociology and healthcare, education conference proceedings (Vol. 2, pp. 1003–1009). STEF92 Technology
Fry, R. (2019). Baby boomers are staying in the labor force at rates not seen in generations for people their age. Pew Research Center. https://www.pewresearch.org/fact-tank/2019/07/24/baby-boomers-us-labor-force/
Gerschenson, M., Stearns, J., Dudoit, K., Fujihara, S., & Kennedy, A. (2017). Teaching generation Z at the University of Hawai’i. In The IAFOR international conference on education—Hawaii 2017 official conference proceedings (pp. 135–150). The International Academic Forum
Gibson, J. W., Greenwood, R. A., & Murphy, E. F., Jr. (2009). Generational differences in the workplace: Personal values, behaviors, and popular beliefs. Journal of Diversity Management, 4(3), 1–8. https://doi.org/10.19030/jdm.v4i3.4959.
Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory. Aldine
Green, A. P., Eigel, L. M., James, J. B., Hartmann, D., & McLean, K. M. (2012). Multiple generations in the workplace: Exploring the research, influence of stereotypes and organizational applications. In J. W. Hedge & W. C. Borman (Eds.), Oxford library of psychology. The Oxford handbook of work and aging (pp. 483–500). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780195385052.013.0146
Hershatter, A., & Epstein, M. (2010). Millennials and the world of work: An organization and management perspective. Journal of Business and Psychology, 25(2), 211–223. https://doi.org/10.1007/s10869-010-9160-y.
Kampen, J., & Tamás, P. (2013). Overly ambitious: Contributions and current status of Q methodology. Quality & Quantity, 48, 3109–3126. https://doi.org/10.1007/s11135-013-9944-z
Kapoor, C., & Solomon, N. (2011). Understanding and managing generational differences in the workplace. Worldwide Hospitality and Tourism Themes, 3(4), 308–318. https://doi.org/10.1108/17554211111162435.
Kirchmayer, Z., & Fratričová, J. (2018). What motivates generation Z at work? Insights into motivation drivers of business students in Slovakia. In Proceedings of the Innovation management and education excellence through vision 2020, Milan, Italy, 25–26
Kupperschmidt, B. R. (2000). Multigeneration employees: Strategies for effective management. Health Care Manager, 19(1), 65–76. https://doi.org/10.1097/00126450-200019010-00011.
Lamsam, T. A., & Sanders, K. P. (2004). Communication for development: Native American tribal perspectives [Paper presentation]. International Communication Association Conference, New Orleans, LA
Liesem, K. (2017). Generation Y and the world of work in the future. Journal of Media Research, 10(1), 3–12. https://doi.org/10.24193/jmr.27.1.
Liu, C. (2015). Types of employee perceptions of information security using Q methodology: An empirical study. International Journal of Business and Information, 10(4), 557–575
Lyons, S., & Kuron, L. (2014). Generational differences in the workplace: A review of the evidence and directions for future research. Journal of Organizational Behavior, 35(S1), S139–S157. https://doi.org/10.1002/job.1913.
Mannheim, K. (1952). The problem of generations. In D. Kecskemeti (Ed.), Essays on the sociology of knowledge (pp. 276–322). Routledge & Kegan Paul
Mannheim, K., & Kecskemeti, P. (Eds.). (1952). Essays on the sociology of knowledge. Routledge and Kegan Paul
Marron, M. B. (2015). New generations require changes beyond the digital. Journalism & Mass Communication Educator, 70(2), 123–124. https://doi.org/10.1177/1077695815588912.
Mazer, J. P., & Hess, J. A. (2016). Editor’s introduction. Communication Education, 65(3), 356. https://doi.org/10.1080/03634523.2016.1173715.
McKeown, B., & Thomas, D. (2013). Q methodology (2nd ed.). Sage
Mintel. (2016). Marketing to generation X - US - June 2016. Mintel. https://reports.mintel.com/display/748292/
Mintel. (2018). Marketing to the iGeneration - US - May 2018. Mintel. https://academic.mintel.com/display/860447/
Mintel. (2019a). Marketing to baby boomers - US - July 2019. Mintel. https://reports.mintel.com
Mintel. (2019b). Marketing to Generation Z - US - May 2019. Mintel. https://reports.mintel.com
Neves, B., & Casimiro, C. (2018). Connecting families? An introduction. In B. Barbosa Neves & C. Casimiro (Eds.), Connecting families?: Information communication technologies, generations, and the life course (pp. 1–17). Policy Press
Palser, B. (2010). Beneath the tattoos: Despite the stereotypes, Millennials represent a huge opportunity for news organizations. American Journalism Review, 32(2), 48
Patton, M. Q. (1990). Qualitative evaluation and research methods (2nd ed.). Sage
Pew Research Center. (2018). The generations defined. Pew Research Center. https://www.pewresearch.org/st_18-02-27_generations_defined/
Pires, C., & Luthar, H. (2017). Analysis of how companies should prepare to recruit and manage Generation Z (Unpublished honors thesis, Bryant University)
Ramlo, S., & Newman, I. (2011). Q methodology and its position in the mixed methods conundrum. Operant Subjectivity, 34(3), 172–191
Rothman, D. (2016). A tsunami of learners called generation Z. Public Safety: A State of Mind, 1(1). https://mdle.net/Journal/A_Tsunami_of_Learners_Called_Generation_Z.pdf
Rudolph, C. W., & Zacher, H. (2017). Considering generations from a lifespan developmental perspective. Work, Aging and Retirement, 3(2), 113–129. https://doi.org/10.1093/workar/waw019.
Schrøder, K. C. (2004). Mapping European identities: A quantitative approach to the qualitative study of national and supranational identities. In I. Bondebjerg & P. Golding (Eds.), European culture and the media (pp. 191–213). Intellect Books
Sharafi, V., Minbashrazgah, M. M., Zarei, A., & Feiz, D. (2017). Identification and classification of entrepreneurial thinking to the issue of international marketing ecosystem using Q method. Journal of Business Management, 9(3), 551–571. https://doi.org/10.22059/JIBM.2017.230360.2544.
Silvius, A., Kampinga, M., Paniagua, S., & Mooi, H. (2017). Considering sustainability in project management decision making: An investigation using Q-methodology. International Journal of Project Management, 35(6), 1133–1150. https://doi.org/10.1016/j.ijproman.2017.01.011.
Singh, A. P., & Dangmei, J. (2016). Understanding the generation Z: The future workforce. South-Asian Journal of Multidisciplinary Studies, 3(3), 1–5
Statnickė, G., Savanevičienė, A., & Šakys, I. (2019). The relationship between work engagement of different generations and mobile learning. Acta Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis, 67(6), 1627–1642. https://doi.org/10.11118/actaun201967061627.
Stephen, T. D. (1985). Q-methodology in communication science: An introduction. Visual Communication Quarterly, 33(3), 193–208
Stephenson, W. (1953). The study of behavior: Q-technique and its methodology. University of Chicago Press
Stephenson, W. (1968). Consciousness out—Subjectivity in. Psychological Record, 18, 499–501
Stephenson, W. (1988). The science of ethics: II Ethical judgment. Operant Subjectivity, 11, 37–52
Van Exel, N. J. A., & De Graaf, G. (2005). Q methodology: A sneak preview. http://sites.nd.edu/lapseylab/files/2014/10/vanExel.pdf
Wong, M., Gardiner, E., Lang, W., & Coulon, L. (2008). Generational differences in personality and motivation: Do they exist and what are the implications for the workplace? Journal of Managerial Psychology, 23(8), 878–890. https://doi.org/10.1108/02683940810904376.
Woods, C. E. (2011). Using Q methodology to explore leadership: The role of the school business manager. International Journal of Leadership in Education, 14(3), 317–335. https://doi.org/10.1080/13603124.2010.507877.
Zenor, J. (2018). Us and them: Millennials’ perspective on their political disaffection. Florida Communication Journal, 46(1), 91–105
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Informed Consent
Informed consent was collected from all participants.
Conflict of Interest
We have no conflicts of interest to disclose.
Additional information
Publisher’s Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Leslie, B., Anderson, C., Bickham, C. et al. Generation Z Perceptions of a Positive Workplace Environment. Employ Respons Rights J 33, 171–187 (2021). https://doi.org/10.1007/s10672-021-09366-2
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10672-021-09366-2