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Social Media & PrEP: A Systematic Review of Social Media Campaigns to Increase PrEP Awareness & Uptake Among Young Black and Latinx MSM and Women

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Abstract

Pre-exposure prophylaxis (PrEP) has been shown to be highly effective at reducing the risk of HIV. Despite efforts to employ various social marketing strategies to promote PrEP among young people at greater risk for HIV, PrEP awareness and uptake remain low. We conducted a comprehensive review of current literature that presents or evaluates the use of social media and/or specific communication campaigns to increase PrEP awareness among young Black and Latinx men who have sex with men (MSM) and women. Eight articles met the inclusion criteria for the final analysis. The most used platforms included Facebook, Instagram, and custom mobile applications. Social media is a dynamic and promising tool that may be used to increase PrEP awareness, uptake, and adherence among young Black and Latinx MSM and women.

Resumen

Se ha demostrado que el profilaxis preexposición (PrEP) es muy eficazo para reducir el riesgo de contraer el VIH/SIDA. A pesar de los esfuerzos empleando diversas estrategias sociales de marketing para promover el PrEP entre los jóvenes que tienen mayor riesgo de contraer el VIH/SIDA, el conocimiento y la aceptación del PrEP siguen siendo bajas. Realizamos una revisión exhaustiva de la literatura actual que presenta o evalúa el uso de las redes sociales e campañas de comunicación específicamente para aumentar el conocimiento sobre el PrEP entre los jóvenes hombres que tienen relaciones sexuales con hombres (HSH) y las mujeres de raza negra y latinx. Ocho artículos satisfacieron los criterios de inclusión para el análisis final. Las plataformas más utilizadas incluyeron Facebook, Instagram y aplicaciones móviles personalizadas. Las redes sociales demuestran ser un instrumento dinámico y prometedor que se puede utilizar para aumentar el conocimiento, la aceptación y la adherencia del PrEP entre los HSH y las mujeres jóvenes de raza negra y latinx.

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Acknowledgements

The authors wish to thank Kate Nyhan, MLS of the Yale University Harvey Cushing/John Hay Whitney Medical Library and Laura Abate, MSLS of the George Washington University Himmelfarb Health Sciences Library for their assistance with the design of the search criteria and screening process. This research was funded in part by a pilot award from the District of Columbia Center for AIDS Research (DC CFAR), an NIH funded program (P30AI117970), which is supported by the following NIH Co-Funding and Participating Institutes and Centers: NIAID, NCI, NICHD, NHLBI, NIDA, NIMH, NIA, NIDDK, NIMHD, NIDCR, NINR, FIC and OAR. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH.

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P30AI117970 (PI: Alan Greenberg).

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Authors and Affiliations

  1. Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, 950 New Hampshire Ave, NW, Suite 300, Washington, DC, 20052, USA

    Sakina Z. Kudrati & Tamara Taggart

  2. Department of Health Behavior, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA

    Kamden Hayashi

  3. Department of Social and Behavioral Sciences, Yale School of Public Health, New Haven, CT, USA

    Tamara Taggart

Authors
  1. Sakina Z. Kudrati
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  2. Kamden Hayashi
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  3. Tamara Taggart
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Contributions

SK conducted data search, extraction, and analysis, wrote sections of the paper, and reviewed and approved the final draft of the manuscript. KH supported data analysis, edited the manuscript, and reviewed and approved the final draft of the manuscript. TT conceived and designed the study, conducted data collection and analysis, wrote sections of the paper, and reviewed and approved the final draft of the manuscript.

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Correspondence to Tamara Taggart.

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Kudrati, S.Z., Hayashi, K. & Taggart, T. Social Media & PrEP: A Systematic Review of Social Media Campaigns to Increase PrEP Awareness & Uptake Among Young Black and Latinx MSM and Women. AIDS Behav 25, 4225–4234 (2021). https://doi.org/10.1007/s10461-021-03287-9

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