Abstract
Common wisdom suggests that cross-holdings can lead to significant output contraction, and thus hurt consumers. On the contrary, we demonstrate that cross-holdings may increase industry output and benefit consumers in an asymmetric Cournot oligopoly with the presence of a welfare-maximizing tax/subsidy policy. The government will strategically use the tax/subsidy policy to regulate the market outcomes in anticipation of the adverse effect of cross-holdings, which could raise industry output and benefit consumers in certain situations depending on the cost distributions and cross-holding structures.
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Notes
In 2006, the British Sky Broadcasting Group (BSkyB) acquired 17.9% of ITV. The UK Competition Commission ordered the partial investment down to a level below 7.5%. Comparably, in 2013, the Competition Commission investigated Ryanair’s acquisition in Aer Lingus and ordered Ryanair to reduce its shareholding to 5%.
So far, some countries in Europe such as Austria, Germany and the United Kingdom are competent to review passive cross holdings. The list outside Europe includes the United States, Japan, and Brazil.
There have also been studies on the collusive effects of cross-holdings in repeated settings. Malueg (1992) shows that cross-holdings have an ambiguous effect on collusion in a repeated Cournot duopoly. Gilo et al. (2006, 2013) find that cross-holdings can facilitate collusion in the infinitely repeated Bertrand model. Yang and Zeng (2021) examine the collusive effect of cross-holding with the introduction of cost asymmetry in an infinitely repeated Cournot duopoly game. The authors show that increasing cross-holding may either facilitate or hinder collusion. However, our analysis focuses on static competition.
We find a few exceptions. Bárcena-Ruiz and Campo (2012) study the effects of cross-holdings in a model with strategic environmental policy, Fanti and Buccella (2016, 2021) revisit the classic issue of the strategic trade policy with the consideration of unilateral and bilateral cross-holdings, respectively.
We discuss bilateral cross-holdings (seen also in Malueg 1992; Bárcena-Ruiz and Campo 2012; Fanti 2016a; López and Vives 2019 etc.) in case 1 and 2, and unilateral cross-holdings (seen also in Farrell and Shapiro 1990; Ghosh and Morita 2017; etc.) in case 3 and 4. Though unilateral cross-holdings are widely observed in reality, we also observe an increasing trend of bilateral cross-holdings. For example, there are bilateral shareholdings between Renault and Nissan, Toyota and Subaru, BAIC Motor and Daimler AG, Air China and Cathay Pacific Airways, Tencent and Spotify, etc. Fanti and Buccella (2021) have thoroughly discussed the reasons that drive bilateral cross-ownership while providing some real-world examples.
Fanti (2016a) shows that the downstream bilateral cross-holdings in a Cournot duopoly may be socially desirable when the (upstream) labor market is unionized. Fanti (2016b) demonstrates that the downstream unilateral cross-holding in a Bertrand competition may be socially desirable when the products are strategic complements and are not too differentiated, as the effect of reduced input price outweighs the collusive effect under such conditions.
Due to the critical difference between passive cross-holdings and mergers, the well-known results of mergers can not be naturally extended to the case of passive cross-holdings.
If we consider a horizontal merger, case 1 refers to the situation in which we have a reduction in the number of efficient firms. And the remaining cases (case 2–4) correspond to the situation in which we have a reduction in the number of inefficient firms. Our model of cross-holdings applies to a general case with partial ownership acquisitions among symmetric firms or asymmetric firms.
For the purpose of a clear presentation, we assume symmetric ownership shares in acquired firms. With the presence of identical firms, it is reasonable to assume symmetric ownership shares between identical firms in each group. The assumption of a symmetric case of ownership can also be observed in the literature such as Malueg (1992) and López and Vives (2019).
In each case, we show that firms may obtain the motivation to jointly increase the degree of cross-holdings. In other words, under certain circumstances, increasing the degree of cross-holdings leads to higher joint profit for involved firms.
We implicitly assume that there are no costs for the government to impose different taxes in different industries (see also in Anderson et al. 2001; Wang and Zhao 2009; Soumyananda and Mukherjee 2014). Our result does not change if there is a fixed cost for government to impose strategic taxes. Furthermore, if the implementation cost is a fraction of the tax revenue, our analyses should carry through but our result may depend on the magnitude of the implementation cost.
If \(\tau ^*>0\), we must have \(a-c >c (m+n) (1-\delta )\), which leads to \(\tau ^*>1\) by (4). This contradicts with the assumption of \(\tau <1\). Therefore, we have \(\tau ^*<0\).
Notice that we have \(\delta <1-\frac{a-c}{c (m+n)}\) given \(\tau ^*<0\). Thus, \(\delta < min\{\frac{1}{2}, 1-\frac{a-c}{c (m+n)}\}\).
Denote \(N=n+m\). It can be further calculated that \(\frac{\partial \tau ^*}{\partial N }= \frac{c (a-c)(1-\delta )}{(a-c (N(1-\delta ) +1))^2}>0,\) which indicates that the designed subsidy decreases with the number of firms.
As we see from (1), for case 1 and similarly for case 2, our results hold when each engaged firm owns \(1-\delta\) percent of its own shares and a total \(\delta\) percent of shares in target firms.
The condition for \(\partial \pi _i^{1*}/\partial \delta\) to be positive or negative can be obtained through straightforward calculations. However, these conditions are considerably complicated and therefore not informative. We thus omit the expressions of the derivative and the conditions in this and the subsequent cases for the sake of readability and clarity.
The unconventional result, where an increase in cross-ownership can enhance consumer surplus and social welfare within a vertical industry, is observed under price competition but not under Cournot competition.
Note that, under certain circumstances, the government may raise the tax rate to mitigate inefficiencies in product distribution, which can also have a negative impact on industry output.
Consider adding a stage in which firms choose the degree of cross-holdings to maximize their profits before the government optimizes social welfare. Our current numerical analysis indicates that, in Example 1–4, the equilibrium ownership rates are \(37.03\%\), \(33.75\%\), \(36\%\) and \(17.17\%\), respectively. We also have simulations which show that the equilibrium ownership rate can be either zero (i.e., the joint profit of involved firms decreases after engaging in cross-holdings) or 1/2 under other circumstances.
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Acknowledgements
We thank the editor, Giacomo Corneo, and an anonymous reviewer for their constructive comments and suggestions that have helped to greatly improve the paper. Financial support from the National Natural Science Foundation of China (Grant No. 72273153) and “the Fundamental Research Funds for the Central Universities”, Zhongnan University of Economics and Law (Grant No. 2722023DK006) are gratefully acknowledged.
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Appendix
Appendix
1.1 Proof of Lemma 1
Without cross-holdings, we have
where \(N= m+n\). Both the denominator and numerator are linear in a. Therefore, straightforward calculations yields
where \(T_1= \frac{(m+n+1) \left( c^2\,m+d^2n +mn (c-d)^2\right) }{c m+d n},\) and \(T_2= \frac{c^2\,m +d^2 n + m n (c-d)^2 (m+n+2) }{c m+d n}.\) Notice that we have \(T_1-T_2= cm + dn\).
Further, taking derivative with respect to \(\delta\) over \(\tau ^{1*}\) yields
where \(D_2= c d m (1+ m + 3 n (1-\delta ))- c^2\,m (2+ m + 2 n (1-\delta )) - d^2 n (m+1) (1-\delta ).\) It can be calculated that \(D_2<0\) for any \(c>d>0\), \(m>0\), \(n>0\) and \(0<\delta <1/2\). Therefore, if \(d/c<m/(1+m)\), we must have \(\partial \tau ^{1*}/\partial \delta <0\). If \(d/c>m/(1+m)\), we have \(\partial \tau ^{1*}/\partial \delta <0\) when \(a d (c m +d n (1-\delta ))+(d (m+1)-c m) D_2>0\) and \(\partial \tau ^{1*}/\partial \delta >0\) when \(a d (c m +d n (1-\delta ))+(d (m+1)-c m) D_2<0\).
1.2 Proof of Lemma 2
Without cross-holdings, we have
Both the denominator and numerator are linear in a. Therefore, we can simplify the condition of \(\tau ^{3*}\) being tax or subsidy into intervals in terms of a. Straightforward calculations yields
where \(T_3=\frac{(m+n+1) \left( c^2\,m+ \left( (c-d)^2\,m +d^2\right) n\right) }{c m+d n}\), and \(T_4=\frac{m \left( c^2+ (c-d)^2 (m+2) n + (c-d)^2 n^2\right) +d^2 n}{c m+d n}\). The distance between the two cutoffs is \(T_3-T_4= cm+dn\).
More generally, taking derivative with respect to \(\delta\) over \(\tau ^{3*}\) yields
where \(F=a c (c m (1-\delta )+d n)-L\), and
The sign of \(\partial \tau ^{3*}/\partial \delta\) depends solely on the sign of F. We have \(\partial \tau ^{3*}/\partial \delta >0\) if \(F<0\), and vice versa. Taking derivative of F with respect to \(\delta\) yields
When \(a<{(d+(c-d) m) (c+(c-d) n)}/{c}\), \(\partial F/\partial \delta >0\), which indicates F increases with \(\delta\) in (0, 1/2). We find that \(F|_{\delta =0}<0\) and \(F|_{\delta =1/2}<0\). Hence, \(F<0\) for any \(\delta \in (0, 1/2)\), which implies \(\partial \tau ^{3*}/\partial \delta >0\) in this case. When \(a>{(d+(c-d) m) (c+(c-d) n)}/{c}\), \(\partial F/\partial \delta <0\), which indicates F decreases with \(\delta\) in (0, 1/2). We find that
where \(G=\frac{c+(c-d) n}{c (c m+d n)}\left( c^2 m (m+2 n+2)-c d m (m+3 n+1)+d^2 n (m+1) \right)\); and
where \(H=\frac{c+(c-d) n}{c (c m+2 d n)}\left( c^2 m (m+4 n+4)-c d m (m+6 n+3)+2 d^2 n (m+1) \right)\). Since
given that \(\partial F/\partial \delta < 0\), we have the following results:
-
1)
when \({(d+(c-d) m) (c+(c-d) n)}/{c}<a<G\), we have \(F|_{\delta =0}<0\) and \(F|_{\delta =1/2}<0\). Then \(F<0\) for any \(\delta \in (0, 1/2)\). Thus, \(\partial \tau ^{3*}/\partial \delta >0\);
-
2)
when \(G<a<H\), we have \(F|_{\delta =0}>0\) and \(F|_{\delta =1/2}<0\). Then F decreases from a positive number to a negative number as \(\delta\) increases from 0 to 1/2. Thus, \(\partial \tau ^{3*}/\partial \delta\) would correspondingly be negative and then positive.
-
3)
when \(a>H\), we have \(F|_{\delta =0}>0\) and \(F|_{\delta =1/2}>0\). Then \(F>0\) for any \(\delta \in (0, 1/2)\). Thus, \(\partial \tau ^{3*}/\partial \delta <0\).
In conclusion, we have
1.3 The expression for joint profit in Case 3
\(\Pi ^{3*}= n \pi _i^{3*}+m \pi _j^{3*}\), straightforward calculations lead to
1.4 Detailed calculations for the case of unit tax
All settings remain consistent with the basic model, except that we have replaced the ad valorem tax \(\tau\) with a unit tax t. Moreover, this tax may function as a tax when t is positive and as a subsidy when t is negative.
Case 1: Cross-holdings between efficient firms
In the second stage, each firm simultaneously chooses the optimal quantity to achieve profit maximization. The profit for each efficient firm is
while the profit for each inefficient firm is \(\pi _j=(a-Q-t-c) q_j.\) Solving the first-order conditions leads to the equilibrium outputs as
All the second-order conditions in this section are satisfied.
In the first stage, the government chooses the unit tax t to maximize social welfare
By solving the first-order condition, we obtain
Substituting it into the outputs, we get the equilibrium industry output as
Differentiating it with respect to \(\delta\) leads to
Case 2: Cross-holdings between inefficient firms
By analogy, we can easily obtain the equilibrium outcomes when inefficient firms hold passive ownership in each other. A simple way to do this is to switch n and m with each other, and switch d and c with each other in case 1. Thus, we obtain
Simple calculations lead to
Case 3: Efficient firms hold shares in inefficient firms
The profit for each efficient acquiring firm is
while that for each inefficient acquired firm is \(\pi _j=(1-\delta )(a-Q-t-c) q_j.\) Standard calculations by solving the first-order conditions yields
In the first stage, the government chooses a optimal unit tax t to maximize social welfare, which yields
The equilibrium industry output is
Differentiating \(Q^{3*}\) with respect to \(\delta\) leads to
Case 4: Inefficient firms hold shares in efficient firms
We can easily obtain the equilibrium outcomes in case 4 by switching n and m with each other, and switching d and c with each other in case 3. Thus, we obtain
Simple calculations lead to
As in the basic model, numerous examples can be found to substantiate that, under certain circumstances, the firms have the incentive to increase cross-holdings in these four cases.
1.5 Simulations for the case of price competition
We conduct extensive numerical simulations and present the results in Tables 1, 2, 3, and 4. The Mathematica codes to solve each case and generate the tables are available upon request. In each table, we use \(a=100, c=10, d=6\) and \(\gamma =0.5\). We assign different values to m and d and increase \(\theta\) from 0.00 to 0.45. In each case, we consider four values for m, which are listed in the first column, and four values for d, which are given in the second row at the top. The equilibrium industry output is provided in the last four columns. The "/" in the tables implies that these parameter values fail to satisfy the assumptions in our model.
As we see in these tables, an increase in the degree of cross-holdings has adverse effects on \(Q^*\) and thus hurts consumers in cases 1 and 3, while improving \(Q^*\) and thus benefiting consumers in cases 2 and 4.
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Cheng, H., Wu, X. & Zeng, C. Can cross-holdings benefit consumers?. J Econ 141, 245–273 (2024). https://doi.org/10.1007/s00712-023-00850-x
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DOI: https://doi.org/10.1007/s00712-023-00850-x