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Do consumers perceive the flavors announced on food packages?

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Abstract

Flavors are announced on food packages to attract consumers’ attention. If the flavor announced is not perceived, this information might be considered inappropriate. Therefore, this study’s objective was to check if the flavors announced on food packages are perceived by consumers. This study also investigated clusters’ sensory acceptances for potato chips and wafer biscuits, based on reported consumption profiles. Different sensory evaluation techniques were applied to the products: free listing, Check-all-that-apply and acceptance testing. Potato chips’ flavors announced on packages were “Original”, “Barbecue”, “Calabresa Sausage”, “Lime” and “Onion and Parsley”. Wafer biscuits’ announced flavors studied in this work were “Strawberry”, “Lime”, “Pineapple”, “Chocolate”, “Chocolate and Hazelnut” and “Nuts”. The potato chips samples “Lime “ and “Calabresa Sausage” and wafer samples “Nuts” and “Pineapple” had the lowest (p < 0.05) acceptance means. Results indicated relations between previous exposure to the product category and specific flavors announced on packages with sensory acceptance profiles.

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Acknowledgements

This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior—Brazil (CAPES)—Finance Code 001 and by CNPq and FAPERJ.

Funding

This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior—Brasil (CAPES)—Finance Code 001 and by CNPq and FAPERJ.

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Authors and Affiliations

  1. Laboratory of Sensory Evaluation and Consumer Studies, Engineering of Chemical and Biochemical Processes, Department of Biochemical Engineering, School of Chemistry, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil

    Thais Estevão dos Santos, Amanda Menescal & Lauro Melo

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  1. Thais Estevão dos Santos
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  2. Amanda Menescal
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  3. Lauro Melo
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Contributions

TES: project design, data collection and analyses and manuscript writing. AM: data collection and analyses and manuscript writing. LM: project coordinator, data analyses and manuscript writing.

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Correspondence to Lauro Melo.

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The authors have no conflict of interest in relation to this work.

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This project was approved by the University Ethics Committee under the numer CAAE 61628816.3.0000.5257.

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dos Santos, T.E., Menescal, A. & Melo, L. Do consumers perceive the flavors announced on food packages?. Eur Food Res Technol 246, 2309–2322 (2020). https://doi.org/10.1007/s00217-020-03575-z

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  • DOI: https://doi.org/10.1007/s00217-020-03575-z

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