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Does Sustainable Label Add Value to You? Purchase Behavior Through the Lens of the Theory of Consumption Values

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Proceedings of World Conference on Information Systems for Business Management (ISBM 2023)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 834))

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Abstract

This study explores the factors that affect consumers’ choice behavior when purchasing products with sustainable eco-labels through the lens of the Theory of Consumption Values (TCV). It also looks at whether there are any appreciable variances in consumption values and making choices among consumers with various levels of sustainable eco-label awareness and consumer innovativeness. A structured questionnaire survey's data is evaluated using structural equation modeling. The findings reveal that consumers, who are aware of sustainable eco-labeling and are innovative, support sustainable eco-labeling products more and purchase them. This study concludes that emotional, social, and epistemic consumption values, rather than functional and conditional values—are the primary determinants of consumer behavior when making choices about products with sustainable eco-labels. This study has significant managerial and societal benefits since it offers crucial insights on how to effectively promote sustainable eco-labeled goods.

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Author information

Authors and Affiliations

  1. Symbiosis Centre for Information Technology (SCIT), Symbiosis International (Deemed University) (SIU), Pune, India

    Shaji Joseph, Kanchan Pranay Patil & Dhanya Pramod

Authors
  1. Shaji Joseph
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  2. Kanchan Pranay Patil
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  3. Dhanya Pramod
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Corresponding author

Correspondence to Shaji Joseph .

Editor information

Editors and Affiliations

  1. University of Cantabria, Santander, Spain

    Andres Iglesias

  2. University of Aizu, Fukushima, Japan

    Jungpil Shin

  3. Knowledge Chamber of Commerce and Industry, Ahmedabad, Gujarat, India

    Bharat Patel

  4. Global Knowledge Research Foundation, Ahmedabad, Gujarat, India

    Amit Joshi

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© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Joseph, S., Patil, K.P., Pramod, D. (2024). Does Sustainable Label Add Value to You? Purchase Behavior Through the Lens of the Theory of Consumption Values. In: Iglesias, A., Shin, J., Patel, B., Joshi, A. (eds) Proceedings of World Conference on Information Systems for Business Management. ISBM 2023. Lecture Notes in Networks and Systems, vol 834. Springer, Singapore. https://doi.org/10.1007/978-981-99-8349-0_30

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