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mHealth Apps on the Rise: Exploring the Influence of App and Individual Characteristics on Adoption

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Proceedings of World Conference on Information Systems for Business Management (ISBM 2023)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 833))

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Abstract

The usage of mobile health (mHealth) applications is rising steadily in India in recent years. Examining factors that influence users’ intention to continue using mHealth apps is vital for increasing the adoption rate. This research adopts the basic TAM model and extends it by incorporating user characteristics and app characteristics to predict continuance intention toward mHealth apps. A questionnaire was administered with a sample of 537 respondents. The proposed model was tested with structural equation modeling (SEM). The empirical evidence confirms the influence of mHealth app characteristics (data access, data storage, interactivity, integration of artificial intelligence, and playfulness), individual characteristics of mHealth app users (self-efficacy, technological anxiety, health consciousness, perceived vulnerability, and personal innovativeness), as well as perceived ease of use and perceived usefulness on users’ intention to continue with mHealth apps. The study offers insights for mHealth app developers, policymakers, and healthcare providers seeking to optimize mHealth interventions and ensure their effectiveness in addressing the healthcare needs of developing nations.

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Author information

Authors and Affiliations

  1. V. M. Patel Institute of Management, Ganpat University, Kherva, Gujarat, India

    Nirav Halvadia & Hiren Patel

  2. Centre for Management Studies and Research, Ganpat University, Kherva, Gujarat, India

    Kedar Bhatt

  3. Kadi Sarva Vishwavidyalaya, Kadi, Gujarat, India

    Shekha Halvadia

Authors
  1. Nirav Halvadia
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  2. Kedar Bhatt
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  3. Hiren Patel
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  4. Shekha Halvadia
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Corresponding author

Correspondence to Nirav Halvadia .

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Editors and Affiliations

  1. University of Cantabria, Santander, Spain

    Andres Iglesias

  2. University of Aizu, Fukushima, Japan

    Jungpil Shin

  3. Knowledge Chamber of Commerce and Industry, Ahmedabad, Gujarat, India

    Bharat Patel

  4. Global Knowledge Research Foundation, Ahmedabad, Gujarat, India

    Amit Joshi

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Halvadia, N., Bhatt, K., Patel, H., Halvadia, S. (2024). mHealth Apps on the Rise: Exploring the Influence of App and Individual Characteristics on Adoption. In: Iglesias, A., Shin, J., Patel, B., Joshi, A. (eds) Proceedings of World Conference on Information Systems for Business Management. ISBM 2023. Lecture Notes in Networks and Systems, vol 833. Springer, Singapore. https://doi.org/10.1007/978-981-99-8346-9_5

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