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“Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube

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Communication and Applied Technologies (ICOMTA 2023)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 375))

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Abstract

The spread of vlogs gives rise to the appearance of YouTube influencers, who enjoy great popularity and credibility. In this scenario, 2.0 tourist influencers emerge, who have changed the way of seeing tourism. This article explains how the values and representations are reproduced in the narrative of the travel vlogs of Peruvian influencers Misias pero Viajeras (MPV) on YouTube and the promotion of short videos on TikTok as a strategy for greater reach of their main content. A case study from an interpretive paradigm was designed. Then, a content analysis guide with a qualitative approach was applied to 7 selected videos based on three narrative categories: context presented in the vlogs, the objective-goal of the influencers, and the construction of the character of the influencers in the vlogs. The narrative analysis has demonstrated the promotion of values associated with Tourism 2.0: access to information, fair prices, and feedback from other users. This article shows how the “do it yourself” narrative is applied to vlogging and shapes the figure of a user of tourist services who no longer needs to aspire to his dream trip but builds it himself.

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Acknowledgements

Our acknowledgements are due to the Research Directorate of Universidad Peruana de Ciencias Aplicadas (Peru) for the support provided to carry out this research project through incentive UPC-E-004-2023.

Funding

This work was supported by Universidad Peruana de Ciencias Aplicadas/UPC-E-004–2023.

Author information

Authors and Affiliations

  1. Universidad Peruana de Ciencias Aplicadas, Lima, 15023, Peru

    Nataly M. Velasco-Duran & Lorena T. Espinoza-Robles

  2. Universidad de Navarra, 31009, Pamplona, Spain

    Oscar A. Aybar-Cabezudo

Authors
  1. Nataly M. Velasco-Duran
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  2. Lorena T. Espinoza-Robles
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  3. Oscar A. Aybar-Cabezudo
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Corresponding author

Correspondence to Nataly M. Velasco-Duran .

Editor information

Editors and Affiliations

  1. Málaga, Spain

    Daniel Barredo Ibáñez

  2. Rúa da Maestranza, A Coruña, Spain

    Laura M. Castro

  3. Complejo Cultural Universitario, Puebla, Mexico

    Araceli Espinosa

  4. Circunvalación ao Campus Universitario, Vigo, Spain

    Iván Puentes-Rivera

  5. Campus Vida, Avenida do Doutor Ángel Jorge Echeverri, Santiago de Compostela, Spain

    Paulo Carlos López-López

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© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Velasco-Duran, N.M., Espinoza-Robles, L.T., Aybar-Cabezudo, O.A. (2024). “Do It Yourself” Narrative as a New Type of Tourism Influencers 2.0 on YouTube. In: Ibáñez, D.B., Castro, L.M., Espinosa, A., Puentes-Rivera, I., López-López, P.C. (eds) Communication and Applied Technologies. ICOMTA 2023. Smart Innovation, Systems and Technologies, vol 375. Springer, Singapore. https://doi.org/10.1007/978-981-99-7210-4_28

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